The Showcase Workshop Blog
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Millie Blackwell

50 posts Wellington, New Zealand
Millie is President and Co-Founder of Showcase Workshop. She rides a Pashley, knits on aeroplanes and boasts an unenviable typing speed of 48 words per minute.

Better Brainstorming for Better Marketing

Note from Millie:

This is post #5 — my last post! — in the CTA Series, a recap of my biggest takeaways from the 2017 Unbounce CTA Conference. Links to the previous four posts in the series are at the bottom of this page.

Thanks for following along with me. I’ve

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When Your Prospects Win, Your Marketing Wins

Note from Millie:

This is the third post in my five-part CTA Series, where I’m recapping the most impactful takeaways from the 2017 Unbounce CTA Conference.

One of the best things about this conference was how I learned valuable marketing lessons from people in fields totally unrelated to what

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Crisis Management + Showcase

When a crisis hits your organisation, you need the right information – and you need it right now!

We all know that crisis management and business continuity plans are crucial to have but they really aren’t that useful if you can’t access them quickly when you need them.

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Don't be a victim

Even if you're not all over tech news, you're probably somewhat aware of a large-scale hacking attack known as 'WannaCry'.

So far, an estimated 200,000 computers in 150 countries have been affected, across a really broad range of industries including hospitals, banks and telcos.

WannaCry utilises a type of

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