This post was produced as a guest post for the Whizard Strategy Blog with the title Building Materials Waste Money on Printing but the principles apply to anyone, in any industry still relying on printed sales materials to support their efforts.
- Brochures end up in the trash
- Printed materials paint your company as stuck in the past
- Printed sales collateral does only one job
- Print is hard to change
- Print is hard to distribute
- Brochures are hard for buyers to share with decision-makers
- Printed assets undersell
- The math is … ugly
- The new digital tools do not have a big learning curve
- Digitizing sales collateral through a dedicated sales enablement tool speeds up the sales process