Marketing Communications What’s the Difference Between SharePoint and Showcase? “What’s the difference between SharePoint and Showcase Workshop?” It’s a question we get all too often. Though from our point of view, SharePoint and Showcase are two very different beasts, they
Inside Showcase Workshop Forest Releaf Fund Update - Q2 2018 Easter eggs and short months appear to be no real barrier to you guys making winning sales presentations and keeping your retail teams fully updated with your latest and greatest promo information. Between
Inside Showcase Workshop Stories from the 2018 Trade Show Tour This spring, I went on a whirlwind five-week tour of trade shows as a representative of Showcase Workshop. Not only did I learn some “tricks” to getting better results at trade shows, but
Why Our American Copywriter Thinks We’re Crazy In recent years here at Showcase, we’ve doubled our effort to become a bigger player in the U.S. marketplace. From a business standpoint, most of our peers have applauded us for
Release Notes Behind the Scenes: Showcase Workshop + Apple … Happily Ever After? One of our top priorities as a company is to make our product as useful and valuable to our customers as humanly possible. Sometimes, though, the owners of the technology platforms on which
Sales & Marketing Articles Mastering the Scariest Conversation of All: The Price Discussion Here’s the bad news about price discussions with large and enterprise companies: These conversations can be nerve-wracking and sometimes downright brutal. Here’s the good news: You’ll flourish as a small
Sales & Marketing Articles Understanding Reporting Lines and How to Work With Them In previous posts in the Small Fish, Big Fish series, we’ve talked about the fact that there is almost always more than one buyer inside a large or enterprise organization. Even if
Sales & Marketing Articles Words of Wisdom: What to Say (and NOT Say) in an Enterprise Sales Meeting Many small-business owners confess to me that they’re worried they’ll say the wrong thing and totally blow that first sales meeting with a prospect from a large or enterprise company. In
How to Run a Meeting That Impresses the Pants off a Prospect You’ve chosen and qualified your large or enterprise company prospect. You’ve landed the first meeting, and you generally know what to expect from it. You’ve mentally prepped, and you’re
Inside Showcase Workshop Y'all saved 210 trees since November! When we launched the Forest Releaf Fund in October, one thing we slightly overlooked - in terms of how many trees we might save - was the fact that December and January are
The New Sales Pro Dress Code What to wear to a sales meeting may seem like a really shallow topic. I hate to break it to you, but… What you wear to any meeting says a lot about you.
Sales & Marketing Articles What to Expect in Your First Sales Meeting With a Big Lead (Surprise! It’s Not a Sale) So you’ve landed your first meeting with a large or enterprise prospect. Congratulations! Now…don’t panic. The first meeting is certainly one of the areas you’re going to experience the
Sales & Marketing Articles How to Land the First Meeting With Your Enterprise Lead In the last post in our Small Fish, Big Fish series, you created your first list of enterprise leads. Now it’s time to introduce yourself in an email. One of the things
Sales & Marketing Articles 3 Steps to Choose and Qualify Your Large and Enterprise Leads I have some really good news for you: There’s no magic involved in choosing and qualifying leads when you are selling to large and enterprise companies. There is a proven system, of
Sales & Marketing Articles What's the big deal about working with big companies? A graphic designer, the founder of a small communications agency, a health and wellness expert, and an independent freight-forwarder walk into a bar… Actually, they walked into our office. Separately. And they wanted
Sales & Marketing Articles What’s so special about native trees? In my last post, I talked about why we decided to start the Forest Releaf Fund and donate to Trees That Count. The role trees play in purifying the air, supporting biodiversity and
Sales & Marketing Articles Showcase Workshop: Friend of the Trees Since 2012 I don't think I'm alone when I say that I sometimes (ok, often!) tune out when I hear about charitable programs run by other companies. I'll even admit that I can be especially
Sales & Marketing Articles How a Millennial Movement Led Showcase to Save the World Earlier this year, one of Showcase's clients invited us to an "All-Agency Day" in sunny southern California. An All-Agency Day is a way for a large organization to bring together -
Sales & Marketing Articles Better Brainstorming for Better Marketing Note from Millie: This is post #5 — my last post! — in the CTA Series, a recap of my biggest takeaways from the 2017 Unbounce CTA Conference. Links to the previous four posts in
Sales & Marketing Articles Solving the Right Problems for Your Customers Note from Millie: This is post #4 in the CTA Series, a recap of my biggest takeaways from the 2017 Unbounce CTA Conference. Links to the previous three posts are at the bottom
Sales & Marketing Articles When Your Prospects Win, Your Marketing Wins Note from Millie: This is the third post in my five-part CTA Series, where I’m recapping the most impactful takeaways from the 2017 Unbounce CTA Conference. One of the best things about
Sales & Marketing Articles Speaking Your Customer’s Language in Your Marketing Campaigns Note from Millie: This is post #2 in the CTA Series, a recap of my biggest takeaways from the 2017 Unbounce CTA Conference. If you missed the first post, there’s a link
Sales & Marketing Articles How Popeye Single-handedly Saved the Spinach Industry Note from Millie: In June I attended the 2017 Unbounce CTA Conference in Vancouver, Canada. Several weeks later, I’m still processing many of the ideas I gathered from the line up of
Inside Showcase Workshop Crisis Management + Showcase When a crisis hits your organisation, you need the right information – and you need it right now! We all know that crisis management and business continuity plans are crucial to have but they
Sales & Marketing Articles The Secret Content Strategy of Top-Performing Sales Teams You might be wasting your budget on marketing and sales enablement content, without even realising it. Not that quality content isn’t incredibly valuable! In fact, top performing companies … Produce higher volumes of
