The Showcase Workshop Blog
  • Blog Home
  • New Features & How-Tos
  • Customer Examples & Case Studies
  • Sales & Marketing
  • To the Website
Millie Blackwell

Millie Blackwell

Millie Blackwell is the CEO and Co-Founder of Showcase Workshop. She shares her thoughts about sales enablement and digital presentations. After hours she's a pencil and cycling enthusiast.

Wellington, New Zealand •
132 posts •
Sales & Marketing Articles

Getting the Most ROI From Your Content

You’ve probably heard that “content is king” when it comes to online marketing. While that’s often true, it can be easy to fall down the rabbit hole of creating content but

  • Millie Blackwell
    Millie Blackwell
5 min read
Customer Examples & Case Studies

Bundling up Business Tools in Creative Combos

By Adam Blackwell, CEO, Stun Enterprise clients love it when their agencies bring them simple, easy to use solutions to everyday problems. Not every innovation you bring to them has to create a

  • Millie Blackwell
    Millie Blackwell
3 min read

The Magic of Bullet Journaling: Organize Your Life with Pen and Paper

There are roughly a gazillion (we counted) different types of planners, calendars, diaries, apps, and tools out there to help you get organized. But it turns out that whatever tool you choose, it

  • Millie Blackwell
    Millie Blackwell
5 min read

Improve Your SEO to Get Your Content Seen

There are many different elements that affect your website's ability to show up on Google when people are searching for products and services that you offer. Broadly speaking, improving those elements is known

  • Millie Blackwell
    Millie Blackwell
5 min read
Sales & Marketing Articles

Using Video to Drive Engagement on LinkedIn

With over 610 million members, LinkedIn is where it's at for professionals and B2B companies looking to grow and advance. The networking site has 303 million active monthly users, 40% of whom visit

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales & Marketing Articles

Ultimate Sales Follow-Up Email Templates

You got the meeting, booked the call, created the Showcase presentation, and delivered your message to the prospective client… Now what? Now we enter the art of the follow up. Research shows that

  • Millie Blackwell
    Millie Blackwell
13 min read

Effective Presentation Skills

There are many different reasons or occasions when you might need to give an effective presentation, whether you’re a sales person trying to close your next deal, a manager hoping to inspire

  • Millie Blackwell
    Millie Blackwell
19 min read
Sales & Marketing Articles

5 Ways to Boost Sales in Your Freight Forwarding Business With a Sales Presentation Tool

The freight forwarding industry is a fast-moving business (pun intended!) with plenty of competition. Most companies are looking for a way to create stronger relationships with potential customers from the first interaction, close

  • Millie Blackwell
    Millie Blackwell
3 min read

Margins Podcast + Showcase Workshop

During lockdown I went on a podcast binge, but unlike other forms of bingeing — looking at you Netflix and Whittakers — I came away feeling better for it. I found podcasts that: Are made

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales & Marketing Articles

Battle of the Video Calling Platforms: How to Present with GoToMeeting

Well hello there. I decided to take my turn contributing to our series of in depth guides to using popular video calling platforms to make remote sales presentations. Back in the early 2010s,

  • Millie Blackwell
    Millie Blackwell
16 min read

The Green Side of Showcase: 5 Features That Keep Your Carbon Footprint Small

Here at Showcase, we’re pretty ecologically minded. In fact, one of the major benefits our clients find when they switch to Showcase is that they can go practically paper free — a huge

  • Millie Blackwell
    Millie Blackwell
3 min read
New Features, Release Notes & How-Tos

Introducing: VIP Pass

VIP Pass is our latest feature to help you get your sales presentations out into the world. It's currently only available on the web version of Showcase Workshop but we'll be rolling it

  • Millie Blackwell
    Millie Blackwell
4 min read

5 Tips to Audit and Update Your Sales Materials in Showcase

With many of us working from home and some business on hold, you may find that you have a little unexpected downtime on your hands. It’s a perfect time to do some

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales & Marketing Articles

Is Your Martech Stack Helping or Hurting Your Ability to Demonstrate ROI?

Several years ago, Gartner predicted something surprising. By 2017, CMOs would spend more on IT than CIOs did. The IT crowd scoffed. Marketing leaders shuddered. Still, in 2017, that prediction came to pass.

  • Millie Blackwell
    Millie Blackwell
4 min read

Help Yourself to our Free Digital Contact Tracing Form

New Zealand moves to Alert Level 3 at 11.59pm on Monday 27 April and many businesses will begin the process of returning to something like normal the following day. As part of

  • Millie Blackwell
    Millie Blackwell
4 min read

Using Showcase to Update Your Team

You may be familiar with Showcase Workshop as a sales enablement tool that your team can use to share presentations, digital brochures, videos, animations, calculators, forms, and more with prospects. But did you

  • Millie Blackwell
    Millie Blackwell
3 min read
Sales & Marketing Articles

How to Launch and Sell When Trade Shows are Cancelled

With non-essential travel and large gatherings restricted, hundreds — possibly thousands — of business conferences, expos, and trade shows have been cancelled for 2020 or rescheduled for later in the year.  And while this has

  • Millie Blackwell
    Millie Blackwell
4 min read
Inside Showcase Workshop

Forest Releaf Fund Update: The One Where Nature Keeps on Keeping On

My social media of choice is Instagram. Over the last few weeks, I've noticed a recurring commentary among my friends and family on that platform — and among the social chatter on our Showcase

  • Millie Blackwell
    Millie Blackwell
2 min read
Customer Examples & Case Studies

Going Green with Green Gorilla

At Showcase, we’re big on helping our customers green things up a bit, so we were especially excited to work with Green Gorilla, a recycling and waste company in New Zealand that’

  • Millie Blackwell
    Millie Blackwell
5 min read

Using Downtime to Revisit 3 Essentials for Being Great in Sales

Yus! I finally get to write a high-seas themed blog post. There's a bucket list item checked off.As sales people we're fishermen and fisherwomen of sorts, and right now our inability to

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales & Marketing Articles

3 Reasons Agri-Businesses Need Sales Organization Tools

Let’s call a spade a spade: businesses in the agricultural products and services industry are often focused on practicality, tradition, and building relationships for the long term, and their sales processes reflect

  • Millie Blackwell
    Millie Blackwell
3 min read

Lighten Up the Sales Process With Humour. GIFs & Memes Optional.

Sales is a Serious Business.  Without sales, your business doesn't exist. But what if it didn't actually have to be so... serious? Even though sales is a serious job, you work for a

  • Millie Blackwell
    Millie Blackwell
4 min read
New Features, Release Notes & How-Tos

Export Sales Presentations from PowerPoint and Convert to Showcase

If you’re ready to move to Showcase for all your sales presentations — but your existing materials are in PowerPoint — you’ll be happy to know it’s easy to export sales presentations

  • Millie Blackwell
    Millie Blackwell
4 min read

Where Does New Zealand Stand on Protecting Trees?

One of the big benefits of using Showcase for your sales and marketing materials is the resources you’ll save by not using printed materials any more.   In fact, we’ve made saving

  • Millie Blackwell
    Millie Blackwell
7 min read
Sales Presentations

How to Easily Collect Contact Info at a Trade Show (No Clipboard or Data Entry Required!)

Picture this: You’re at a trade show, wandering the isles, when you come upon the booth of a fairly interesting looking vendor. As you learn a little bit about their widgets, you

  • Millie Blackwell
    Millie Blackwell
4 min read
The Showcase Workshop Blog © 2021
Latest Posts Facebook Twitter Archive (pre-2015) Showcase website