Marketing Communications Do You Know How Your Sales Team Is Using Your Marketing Content? (You Might Have a Gap) Here at Showcase, we love data. In fact, geeking out on analytics is one of our favorite pastimes. #nerds And as digital marketing becomes ever more data-driven, we feel for those marketers who
Inside Showcase Workshop Tracking and Actioning Your Customer Feedback A research study published in the Harvard Business Review found that the act of just asking for customer feedback in itself is enough to keep customers from churning — even if they don't respond
Sales & Marketing Articles Are Meetings Killing Your Productivity? They Don’t Have To You can't run a business without meetings. But here at Showcase, we at least try to keep meetings to a minimum. Many of us came from the corporate world, and we know instinctively
Sales Presentations Going Paperless? Here Are 5 Steps for a Smooth Transition I’ve written before about all the great reasons to go paperless — in fact, preserving trees is a cause that’s very close to our hearts here at Showcase. Fortunately, technology is making
Sales & Marketing Articles How to Work on the Road WITHOUT Losing Your Mind Life on the road and working remotely isn't for everyone. Even if you’re not factoring in a family, constant travel can be hard on your mindset and productivity. While there’s this
Inside Showcase Workshop What Software Developers and Marie Kondo Taught Me About Planning Here’s something you may not know: developing software is a very creative.But developers are not generally included with artists and writers in the category of “creative types?” I have a theory
Sales & Marketing Articles Your Planner Type: Are you a visual planner or a list planner? The SaaS space has boomed in the last few years with new planning apps designed to work for just about anyone’s planning style. In fact, software companies are making huge strides in
Inside Showcase Workshop Planner Wars: Paper Planner vs. Digital App Since day 1 of Showcase, our development team (at that point, just 2 people) have insisted upon Moleskine notebooks. No Moleskine, no development. As a note-taker with entirely different preferences, I used to
Sales & Marketing Articles Prospecting For The Long Run I’m a huge fan of the Showcase Wellshop Policy, and not ashamed to say it was a factor in my decision to join the Showcase team as VP of Sales and Business
Sales Enablement How to Improve Staff Training and Internal Communications for Bottom-Line Benefits Communication — it’s a beautiful thing. When it’s done well. When multiple departments and individuals coordinate their efforts, they operate more efficiently, save unnecessary effort, and maximize profits. Unfortunately, too many companies
Inside Showcase Workshop Showcase Reviews DocSend Spaces As you may or may not know, we here at Showcase have a real nice system for distributing documents and files in a sales context. It’s what we do, and we like
Customer Examples and Case Studies Best of the Best: Our Most Popular Blog Posts We post on this blog every week and there's 52 weeks in the year, so... that's a lot of blog posts. I think we have RSI from all the typing. Today we're highlighting
Sales & Marketing Articles Are you succeeding with your Customer Success? It's pretty hard to completely nail what constitutes bad customer service, because everyone has their own opinion and expectations. But the core values of good customer service can be applied to most businesses,
Sales & Marketing Articles 4 Steps to Selling Your Big Idea Presenting a new idea isn’t always easy. Whether you’re pitching a fresh idea to your own team, or a new product to a customer — it’s challenging to communicate a new
Sales & Marketing Articles What to Expect After You Close an Enterprise Deal As a small business, you might feel like throwing a party after closing your first few deals with large organizations. And you should! You’ve navigated some challenging circumstances to get here. But
Sales & Marketing Articles Mastering the Scariest Conversation of All: The Price Discussion Here’s the bad news about price discussions with large and enterprise companies: These conversations can be nerve-wracking and sometimes downright brutal. Here’s the good news: You’ll flourish as a small
Sales & Marketing Articles Understanding Reporting Lines and How to Work With Them In previous posts in the Small Fish, Big Fish series, we’ve talked about the fact that there is almost always more than one buyer inside a large or enterprise organization. Even if
Sales & Marketing Articles Words of Wisdom: What to Say (and NOT Say) in an Enterprise Sales Meeting Many small-business owners confess to me that they’re worried they’ll say the wrong thing and totally blow that first sales meeting with a prospect from a large or enterprise company. In
Sales & Marketing Articles What to Expect in Your First Sales Meeting With a Big Lead (Surprise! It’s Not a Sale) So you’ve landed your first meeting with a large or enterprise prospect. Congratulations! Now…don’t panic. The first meeting is certainly one of the areas you’re going to experience the
Sales & Marketing Articles How to Land the First Meeting With Your Enterprise Lead In the last post in our Small Fish, Big Fish series, you created your first list of enterprise leads. Now it’s time to introduce yourself in an email. One of the things
Sales & Marketing Articles 3 Steps to Choose and Qualify Your Large and Enterprise Leads I have some really good news for you: There’s no magic involved in choosing and qualifying leads when you are selling to large and enterprise companies. There is a proven system, of
Sales & Marketing Articles What's the big deal about working with big companies? A graphic designer, the founder of a small communications agency, a health and wellness expert, and an independent freight-forwarder walk into a bar… Actually, they walked into our office. Separately. And they wanted
New Features, Release Notes & How-Tos Making Showcases without a Designer When you’ve got super amazing, revolutionary content - you want people to pay attention to it. In a sea of competition, how do you make sure you stand out? The answer to
Sales & Marketing Articles Showcase reviews Dropbox Showcase You might be sitting with a befuddled look on your face - Showcase reviewing another product called Showcase? Is this some weird Inception, meta thing? Well kind of, but not quite. Recently Dropbox
Sales & Marketing Articles What’s so special about native trees? In my last post, I talked about why we decided to start the Forest Releaf Fund and donate to Trees That Count. The role trees play in purifying the air, supporting biodiversity and
