Sales & Marketing Articles

Explore everything we have to offer in the world of Sales and Marketing! From brainstorming and reviews, to technology and TED talks - it's all here.

Sales & Marketing Articles

The Psychology of Brand Consistency

Consistent branding builds awareness, leads to trust, and helps a brand stand out in a sea of content. Learn why consistency is a sales and marketing superpower.

  • Jamie from Showcase
4 min read
Sales & Marketing Articles

How to Use ChatGPT to Write Your Sales Outreach Emails Faster

Improve your sales outreach emails with ChatGPT. In this article, you'll learn how to prompt the popular chatbot to write personalized sales outreach emails faster.

  • Millie Blackwell
    Millie Blackwell
8 min read
Sales Enablement

How Retailers Can Stay Agile as Customers Continue to Change

To say that the last three years have been weird would be an understatement. Yet while every industry was impacted by the pandemic and all that followed, retail was hit harder than most.

  • Millie Blackwell
    Millie Blackwell
3 min read
Sales Enablement

How to Reduce Seller Burnout and Motivate Your Reps

Nearly 90% of sellers are burned out, according to a new survey on seller motivation [https://www.gartner.com/en/sales/trends/seller-motivation] from Gartner. Industry analysts surveyed over 900 B2B salespeople, and

  • Millie Blackwell
    Millie Blackwell
3 min read
Sales Enablement

Gartner’s Latest Research on the Future of Sales

Given the last few years of disruption, predicting the behavior of buyers might feel like trying to anticipate which way a rugby ball is going to bounce. But experts have spotted a few

  • Millie Blackwell
    Millie Blackwell
4 min read
Marketing Communications

Email Open Rates Can’t Be Trusted — Track This Instead

Historically, email open rates have been one of the primary metrics companies use to measure lead engagement and attention. But recent changes in how privacy controls work, combined with ongoing issues of deliverability

  • Millie Blackwell
    Millie Blackwell
3 min read
Marketing Communications

5 CRMs for Modern Sales Teams

Predictions of “the future of work” have changed dramatically just about every day since the spring of 2020. One thing will never change in business, though — your ability to build and maintain relationships

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales Enablement

Get more leads with a mail-to link

At Showcase, we want our users to have the best experience possible. In fact, we encourage customers to build interactive, user-friendly presentations that keep prospects and team members engaged. One way to do

  • Millie Blackwell
    Millie Blackwell
3 min read
Sales Presentations

5 Ways a Sales Enablement App Improves Medical Device Sales

5 Ways a Sales Enablement App Improves Medical Device Sales

  • Millie Blackwell
    Millie Blackwell
3 min read
Marketing Communications

Design a slide once and link to it from multiple places

Showcase presentations are designed to be interactive — a far cry from the linear slideshows of yore. You can create multiple links to the same slide, keeping your Editing screen streamlined and easy to manage. This will make updating your presentation a breeze!

  • Millie Blackwell
    Millie Blackwell
2 min read
Marketing Communications

Send presentation updates to your team straight from Showcase

When you update your presentations in Showcase, you (quite rightly) want to tell the world about it. Or, at least, your team. With our Email Users feature, Admins and Editors can send a single email to everyone with access to a specific presentation.

  • Millie Blackwell
    Millie Blackwell
2 min read
New Features

Stop swiping and start scrolling

With Showcase, you can create a simple linear presentation — like the PowerPoints you made in middle school — or a more interactive presentation that lets you jump to a different slide with the tap of a button.

  • Millie Blackwell
    Millie Blackwell
2 min read
New Features

How to share your best content from your... email signature?

Recently, one of our customers implemented our VIP Pass feature in such an ingenious way that we had to share it (pun intended).

  • Millie Blackwell
    Millie Blackwell
3 min read
Marketing Communications

How to Improve Your Email Open Rates

Showcase Workshop is a powerhouse when it comes to reporting. When you share [https://blog.showcaseworkshop.com/vip-pass-vs-email-vs-link-sharing/] something (like a presentation, file, or video) with Showcase, you get access to all-powerful insights

  • Millie Blackwell
    Millie Blackwell
7 min read
Getting Started

Why You Should Move From Dropbox Showcase to Showcase Workshop

The bad news? Dropbox is shutting down its centralized sharing feature, Dropbox Showcase, for all users. The good news? Migrating to Showcase Workshop has never been easier! From 31 January 2021, Dropbox Showcase

  • Millie Blackwell
    Millie Blackwell
8 min read
Sales & Marketing Articles

Getting the Most ROI From Your Content

You’ve probably heard that “content is king” when it comes to online marketing. While that’s often true, it can be easy to fall down the rabbit hole of creating content but

  • Millie Blackwell
    Millie Blackwell
5 min read
Sales & Marketing Articles

Using Video to Drive Engagement on LinkedIn

With over 610 million members, LinkedIn is where it's at for professionals and B2B companies looking to grow and advance. The networking site has 303 million active monthly users, 40% of whom visit

  • Millie Blackwell
    Millie Blackwell
4 min read
Inside Showcase Workshop

Top 5! Showcase is One of the Top Sales Enablement Products on GetApp

Exciting news! Last week, we found out that Showcase Workshop has been named a Category Leader for Sales Enablement Software on GetApp. We even got a shiny badge: GetApp is a leading software

  • Millie Blackwell
    Millie Blackwell
2 min read
Sales & Marketing Articles

Ultimate Sales Follow-Up Email Templates

You got the meeting, booked the call, created the Showcase presentation, and delivered your message to the prospective client… Now what? Now we enter the art of the follow up. Research shows [https:

  • Millie Blackwell
    Millie Blackwell
13 min read
Sales & Marketing Articles

Spot the Difference: Sharing with PowerPoint vs Showcase

This year has been one of change for many businesses around the world. We've had to learn new ways of connecting [https://blog.showcaseworkshop.com/tag/battle-of-the-video-calling-platforms/], new ways of working, and new

  • Millie Blackwell
    Millie Blackwell
3 min read
Sales & Marketing Articles

Battle of the Video Calling Platforms: Presenting with Adobe Connect

Physical distancing is still very much a thing and remote work is more important than ever. That includes sales calls, but — as we’ve determined — your options for making a sales presentation remotely

  • Nicky
    Nicky
19 min read
Sales & Marketing Articles

5 Ways to Boost Sales in Your Freight Forwarding Business With a Sales Presentation Tool

The freight forwarding industry is a fast-moving business (pun intended!) with plenty of competition. Most companies are looking for a way to create stronger relationships with potential customers from the first interaction, close

  • Millie Blackwell
    Millie Blackwell
3 min read
Sales & Marketing Articles

Battle of the Video Calling Platforms: Going Old-School with Skype

So, dear reader, you want to learn how to present with Skype? Well, you’re in luck! You’ve stumbled across the latest in our series about using popular video calling platforms to

  • Millie Blackwell
    Millie Blackwell
16 min read
Sales & Marketing Articles

Battle of the Video Calling Platforms: How to Present with GoToMeeting

Well hello there. I decided to take my turn contributing to our series of in depth guides to using popular video calling platforms to make remote sales presentations [https://blog.showcaseworkshop.com/tag/

  • Millie Blackwell
    Millie Blackwell
16 min read
Sales & Marketing Articles

Battle of the Video Calling Platforms: Let’s Meet Google Meet

Welcome back to our series all about using popular video calling platforms to make remote sales presentations [https://blog.showcaseworkshop.com/tag/battle-of-the-video-calling-platforms/]. If you missed our first instalment about how to present

  • Millie Blackwell
    Millie Blackwell
16 min read
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