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Sales & Marketing Articles

Explore everything we have to offer in the world of Sales and Marketing! From brainstorming and reviews, to technology and TED talks - it's all here.

Sales & Marketing Articles

Getting the Most ROI From Your Content

You’ve probably heard that “content is king” when it comes to online marketing. While that’s often true, it can be easy to fall down the rabbit hole of creating content but

  • Millie Blackwell
    Millie Blackwell
5 min read
Sales & Marketing Articles

Using Video to Drive Engagement on LinkedIn

With over 610 million members, LinkedIn is where it's at for professionals and B2B companies looking to grow and advance. The networking site has 303 million active monthly users, 40% of whom visit

  • Millie Blackwell
    Millie Blackwell
4 min read
Inside Showcase Workshop

Top 5! Showcase is One of the Top Sales Enablement Products on GetApp

Exciting news! Last week, we found out that Showcase Workshop has been named a Category Leader for Sales Enablement Software on GetApp. We even got a shiny badge: GetApp is a leading software

  • Chelsea Plowman
    Chelsea Plowman
2 min read
Sales & Marketing Articles

Ultimate Sales Follow-Up Email Templates

You got the meeting, booked the call, created the Showcase presentation, and delivered your message to the prospective client… Now what? Now we enter the art of the follow up. Research shows that

  • Millie Blackwell
    Millie Blackwell
13 min read
Sales & Marketing Articles

Spot the Difference: Sharing with PowerPoint vs Showcase

This year has been one of change for many businesses around the world. We've had to learn new ways of connecting, new ways of working, and new ways of selling. Showcase has been

  • Chelsea Plowman
    Chelsea Plowman
3 min read
Sales & Marketing Articles

Battle of the Video Calling Platforms: Presenting with Adobe Connect

Physical distancing is still very much a thing and remote work is more important than ever. That includes sales calls, but — as we’ve determined — your options for making a sales presentation remotely

  • Nicky
    Nicky
19 min read
Sales & Marketing Articles

5 Ways to Boost Sales in Your Freight Forwarding Business With a Sales Presentation Tool

The freight forwarding industry is a fast-moving business (pun intended!) with plenty of competition. Most companies are looking for a way to create stronger relationships with potential customers from the first interaction, close

  • Millie Blackwell
    Millie Blackwell
3 min read
Sales & Marketing Articles

Battle of the Video Calling Platforms: Going Old-School with Skype

So, dear reader, you want to learn how to present with Skype? Well, you’re in luck! You’ve stumbled across the latest in our series about using popular video calling platforms to

  • Chelsea Plowman
    Chelsea Plowman
16 min read
Sales & Marketing Articles

Battle of the Video Calling Platforms: How to Present with GoToMeeting

Well hello there. I decided to take my turn contributing to our series of in depth guides to using popular video calling platforms to make remote sales presentations. Back in the early 2010s,

  • Millie Blackwell
    Millie Blackwell
16 min read
Sales & Marketing Articles

Battle of the Video Calling Platforms: Let’s Meet Google Meet

Welcome back to our series all about using popular video calling platforms to make remote sales presentations. If you missed our first instalment about how to present on Zoom (What are you doing?

  • Chelsea Plowman
    Chelsea Plowman
16 min read
Sales & Marketing Articles

Battle of the Video Calling Platforms: Presenting with Microsoft Teams

Well me hearties, the world  is opening up a bit but there’s still a whole lot of remote work going on. So it’s still an excellent time to discover how to

  • Nicky
    Nicky
14 min read
Sales & Marketing Articles

Battle of the Video Calling Platforms: How to Present on Zoom

So you're all geared up to make a killer sales presentation in this brave remote new world. You're going to jump on a video call, you're going to absolutely smash it, and you're

  • Nicky
    Nicky
16 min read
Sales & Marketing Articles

Is Your Martech Stack Helping or Hurting Your Ability to Demonstrate ROI?

Several years ago, Gartner predicted something surprising. By 2017, CMOs would spend more on IT than CIOs did. The IT crowd scoffed. Marketing leaders shuddered. Still, in 2017, that prediction came to pass.

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales & Marketing Articles

How to Launch and Sell When Trade Shows are Cancelled

With non-essential travel and large gatherings restricted, hundreds — possibly thousands — of business conferences, expos, and trade shows have been cancelled for 2020 or rescheduled for later in the year.  And while this has

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales & Marketing Articles

3 Reasons Agri-Businesses Need Sales Organization Tools

Let’s call a spade a spade: businesses in the agricultural products and services industry are often focused on practicality, tradition, and building relationships for the long term, and their sales processes reflect

  • Millie Blackwell
    Millie Blackwell
3 min read
Sales & Marketing Articles

5 Sample Follow Up Emails to Send Your Prospective Client

The follow up stage of working with potential new business can be an arduous and anxiety inducing task, no matter what industry you're in. Managing both your prospective clients expectations and your own

  • Rhiana C
    Rhiana C
4 min read
Sales Presentations

How to Easily Collect Contact Info at a Trade Show (No Clipboard or Data Entry Required!)

Picture this: You’re at a trade show, wandering the isles, when you come upon the booth of a fairly interesting looking vendor. As you learn a little bit about their widgets, you

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales & Marketing Articles

10 Reasons to Stop Spending Marketing Budget on Printed Materials

Sticking with print because it always worked before is like insisting that you don’t need a website because the yellow pages always worked in the past. Here's our guide to the top 10 reasons to stop spending marketing budget on print.

  • Millie Blackwell
    Millie Blackwell
11 min read
Sales & Marketing Articles

Seamlessly Deliver Your Sales Presentation Using an iPad App

Imagine every person on your sales team being able to deliver a perfect sales presentation — on the fly — anywhere, any time. No need to worry about plugs or dongles, no need to print

  • Millie Blackwell
    Millie Blackwell
3 min read
Sales & Marketing Articles

ClearSlide vs. Showcase Workshop: A Comparison of Presentation Tools

We know how vital it is to be able to share marketing and sales materials with prospects quickly and easily — that’s why we built Showcase. But we also know that there’s

  • Millie Blackwell
    Millie Blackwell
5 min read
Sales Presentations

Dropbox vs. Showcase: Sharing Files is Just the Start

[January 2021 update] From 31 January 2021, Dropbox will shut down Dropbox Showcase for all users. If you want to migrate to a different Showcase before then, get in touch and we'll help

  • Millie Blackwell
    Millie Blackwell
7 min read
Sales & Marketing Articles

Share Marketing Files During Sales Meetings Without Interruption

I'm about to date myself here, but raise your (virtual) hand if you remember how hard it used to be to share files between different programs and computers. A Word document couldn’t

  • Millie Blackwell
    Millie Blackwell
3 min read
Sales Presentations

Sales Enablement Apps: Software to Streamline Your Sales Process

Here at Showcase, we’re in the software business. But, we’re really in the sales business. Because we exist to help our customers close more sales. So we’re kind of psyched

  • Millie Blackwell
    Millie Blackwell
5 min read
Sales Enablement

Prezi vs. Showcase: Two Nonlinear Presentation Tools Go Head to Head

We know how important a compelling presentation is to closing a sale. It’s why we created Showcase Workshop — to help sales teams convert more prospects into customers. But when it comes to

  • Rhiana C
    Rhiana C
6 min read
Getting Started

Give Your Presentation A New Home: Migrating From PowerPoint To Showcase

If you've decided to sign up with Showcase, it's usually because there's something just not quite right about your current methods of presenting. Maybe you're wanting to reduce your environmental impact, or maybe

  • Rhiana C
    Rhiana C
3 min read
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