Internal communications professionals often feel like a cogs in the machine.
But I’m going to let you in on a secret: As an internal comms pro, you play a pivotal role in improving organizational productivity.
Today's digitized workplace brings incredible internal communication and collaboration opportunities — but it also presents challenges like information overload.
By navigating these obstacles, you — yes, you — can set the stage for smoother workflows, better morale, and greater organizational output.
Let's explore a few of the ways effective internal communications can contribute to overall productivity and employee satisfaction.
The Top 5 Reasons Great Internal Communication Is Critical
1. Aligns objectives and minimizes missteps
When you share information effectively across your organization, it gives everyone a shared understanding of both organizational goals and individual responsibilities.
With clear communication, everyone knows what’s expected of them and what the broader mission is, so the organization can bypass the time-consuming and resource-draining process of rectifying mistakes.
You can streamline your work environment and boost productivity at the same time.
2. Keeps employees engaged and motivated
When your employees are well-informed about what’s going on at your company and they feel connected to their colleagues and the leadership team, they feel more engaged in their work — and engaged employees are more motivated and productive.
When communication fails, it can lead to disengagement, which companies simply can’t afford. A 2023 Gallup survey indicated that disengaged employees cost U.S. companies between $450 billion to $550 billion in lost revenue every year due to decreased productivity. Disengaged employees were 18% less productive than their more engaged colleagues, and they were significantly more likely to leave their positions for another role.
Meanwhile, businesses with actively engaged workforces report an 18% decrease in their employee turnover rate. That’s a whole lot of top-notch employees your organization gets to keep on board.
3. Makes it easier to share knowledge
With effective communication, you can create an environment where it’s easy to share knowledge — which is essential for ramping up organizational productivity. You can quickly and easily disseminate best practices, real-time updates, and problem-solving techniques and optimize the information flow within your organization.
However, it’s critical that you make sure you share just the right amount of information — not too much, and not too little.
A study conducted by EconStor in collaboration with the Freiberg University of Mining and Technology highlights the interesting balance between information scarcity and information overload. The research found that there’s an ideal point at which employees receive just the right amount of information to perform their roles effectively and efficiently. When employees don't receive enough information, they become disengaged and it hinders their job performance. An excess of irrelevant information, on the other hand, leads to confusion, lower motivation, and dissatisfaction in the workplace.
When it comes to knowledge sharing, the best thing you can do as an internal comms professional is to provide clear, targeted, relevant communication that enables employees to focus on their primary responsibilities.
4. Drives organizational adaptability
Business landscapes are continuously changing, and organizations need to adapt to survive.
Internal communication plays a big part in this flexibility. When you can share new operational guidelines, shifts in strategy, or adjustments in procedures clearly and promptly, you make it far easier for employees to implement changes immediately and go with the flow.
This minimizes the lag time between the conception of a new strategy and its execution, so your organization can respond more effectively to market changes, competitive pressures, or internal restructuring.
5. Facilitates collaboration and teamwork
Effective communication is the backbone of team collaboration.
As an internal comms person, your job is to create a cohesive community where team members can work together more efficiently than they would in isolation. And true collaboration goes beyond allocating tasks — it involves a continuous dialogue of feedback, differing opinions, and collective problem-solving.
A well-crafted internal communications strategy is more than just a conduit for top-down messages. It can serve as a vibrant forum for engagement, so you can facilitate the challenging discussions that are essential for innovation and growth.
By regularly soliciting feedback, you’ll gain valuable insights into what's working and what's not, so you can continuously refine your communication strategies.
All of these benefits can give your team a massive productivity boost.
6. Minimizes conflict
Who wouldn’t love to stop spending time resolving conflicts and personnel issues?
In any organization, conflicts are inevitable, but efficient internal communications provide a clear channel for airing grievances and finding solutions. This keeps people on track and increases output.
Instead of letting tensions fester, your employees will know how to address issues quickly because you have a transparent communications system.
The Indispensable Role of Internal Communications Professionals
While the daily grind might occasionally make internal communications feel like just another box to tick, it's essential to step back and recognize the critical role you play in shaping your organization's success.
Hopefully, this post has given you a taste of the power and influence you wield.
By optimizing internal communications, you do much more than distribute memos or disseminate updates. You're creating the organizational architecture that enables clarity in objectives, rapid decision-making, and a highly engaged workforce.
You're a catalyst for productivity because you help the entire organization conserve time and valuable resources.
From an executive perspective, it's not an exaggeration to say that internal comms professionals are a linchpin in the machinery of corporate success. Your efforts resonate in every corner of the company by keeping employees informed, boosting morale, and ensuring that work doesn't just get done, but gets done well.
So, if you ever find yourself questioning the impact of your role, remember this: You are not just managing information. You are cultivating your workplace culture and driving results.
Here's to you, the unsung heroes who make your organizations tick. Your work doesn't just make a difference — it makes THE difference. Here’s a toast to your invaluable contribution.