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Marketing Communications

The home of our Marketing wisdom. Let's barrel on in to advertising, promotions, sales, branding and online promotion - all you'd ever want.

Marketing Communications

Email Open Rates Can’t Be Trusted — Track This Instead

Historically, email open rates have been one of the primary metrics companies use to measure lead engagement and attention. But recent changes in how privacy controls work, combined with ongoing issues of deliverability

  • Millie Blackwell
    Millie Blackwell
3 min read
Marketing Communications

5 CRMs for Modern Sales Teams

Predictions of “the future of work” have changed dramatically just about every day since the spring of 2020. One thing will never change in business, though — your ability to build and maintain relationships

  • Millie Blackwell
    Millie Blackwell
4 min read
Marketing Communications

Design a slide once and link to it from multiple places

Showcase presentations are designed to be interactive — a far cry from the linear slideshows of yore. You can create multiple links to the same slide, keeping your Editing screen streamlined and easy to manage. This will make updating your presentation a breeze!

  • Millie Blackwell
    Millie Blackwell
2 min read
Marketing Communications

Send presentation updates to your team straight from Showcase

When you update your presentations in Showcase, you (quite rightly) want to tell the world about it. Or, at least, your team. With our Email Users feature, Admins and Editors can send a single email to everyone with access to a specific presentation.

  • Millie Blackwell
    Millie Blackwell
2 min read
Marketing Communications

How to Improve Your Email Open Rates

Showcase Workshop is a powerhouse when it comes to reporting. When you share something (like a presentation, file, or video) with Showcase, you get access to all-powerful insights into the recipient and their

  • Chelsea Plowman
    Chelsea Plowman
7 min read
Marketing Communications

Share Your Retail Merchandising Planograms Across Store Locations with Showcase

Imagine, if you will, trying to plan out the merchandising for a nationwide retail chain with tens of thousands of items and thousands of employees — and then try to imagine how you would

  • Millie Blackwell
    Millie Blackwell
5 min read
Inside Showcase Workshop

PowerPoint vs. Showcase: The Ultimate Presentation Software Faceoff

When you hear the words “presentation software,” what’s the first thing that comes to mind? If you said “PowerPoint, of course!”, you wouldn’t be alone (and don’t worry, we love

  • Millie Blackwell
    Millie Blackwell
5 min read
Marketing Communications

Do You Know How Your Sales Team Is Using Your Marketing Content? (You Might Have a Gap)

Here at Showcase, we love data. In fact, geeking out on analytics is one of our favorite pastimes. #nerds And as digital marketing becomes ever more data-driven, we feel for those marketers who

  • Millie Blackwell
    Millie Blackwell
5 min read
Inside Showcase Workshop

Tracking and Actioning Your Customer Feedback

A research study published in the Harvard Business Review found that the act of just asking for customer feedback in itself is enough to keep customers from churning  — even if they don't respond

  • Rhiana C
    Rhiana C
4 min read
Sales & Marketing Articles

Are Meetings Killing Your Productivity? They Don’t Have To

You can't run a business without meetings. But here at Showcase, we at least try to keep meetings to a minimum. Many of us came from the corporate world, and we know instinctively

  • Millie Blackwell
    Millie Blackwell
6 min read
Sales Presentations

Going Paperless? Here Are 5 Steps for a Smooth Transition

I’ve written before about all the great reasons to go paperless — in fact, preserving trees is a cause that’s very close to our hearts here at Showcase. Fortunately, technology is making

  • Millie Blackwell
    Millie Blackwell
5 min read
Sales Enablement

The "Why" of Sales Enablement Technology

With Showcase, your sales team can just … do their jobs. Which, you know, is surprisingly difficult when processes hobble them instead of enables them. We talk a lot about Sales Enablement and Showcase

  • Rhiana C
    Rhiana C
4 min read
Inside Showcase Workshop

Planner Wars: Paper Planner vs. Digital App

Since day 1 of Showcase, our development team (at that point, just 2 people) have insisted upon Moleskine notebooks. No Moleskine, no development. As a note-taker with entirely different preferences, I used to

  • Millie Blackwell
    Millie Blackwell
6 min read
Marketing Communications

Resist Clickbait: The Art of Subject Lines

How many emails do you get a week that you don’t even bother to open? Spam, newsletters, passive aggressive one word emails that could have been left unsent. An inbox graveyard. Did

  • Rhiana C
    Rhiana C
4 min read
Marketing Communications

The ONE Decision-Making Trick Every Retail Operations Manager Should Know

Tired of your field team emailing the same requests and questions again and again? Find out how two Retail Operations Managers solved this problem for good.

  • Millie Blackwell
    Millie Blackwell
5 min read
Marketing Communications

What’s the Difference Between SharePoint and Showcase?

“What’s the difference between SharePoint and Showcase Workshop?” It’s a question we get all too often. Though from our point of view, SharePoint and Showcase are two very different beasts, they

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales & Marketing Articles

Better Brainstorming for Better Marketing

Note from Millie: This is post #5 — my last post! — in the CTA Series, a recap of my biggest takeaways from the 2017 Unbounce CTA Conference. Links to the previous four posts in

  • Millie Blackwell
    Millie Blackwell
5 min read
Sales & Marketing Articles

Speaking Your Customer’s Language in Your Marketing Campaigns

Note from Millie: This is post #2 in the CTA Series, a recap of my biggest takeaways from the 2017 Unbounce CTA Conference. If you missed the first post, there’s a link

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales & Marketing Articles

So you've decided to stop printing brochures. Now what?

For many of our customers, print is ingrained into their organisation like making messes is ingrained into toddlers. However, most marketing managers I speak with understand the benefits of going digital. They know

  • Millie Blackwell
    Millie Blackwell
4 min read
Customer Examples & Case Studies

This Smart Retailer Got Managers Out of the Back Office – and Back onto the Floor

Smart retailers pay a lot of attention to merchandising because it can make a huge difference to a customer’s experience in the store – and their likelihood of buying. Imagine, if you will,

  • Millie Blackwell
    Millie Blackwell
3 min read
Customer Examples & Case Studies

Showcase Design of the Month: Pride & Joy Icecream

Pride & Joy is not your average franchise company. Established with a vision to give the unemployed and underemployed a start in their own business, Joy Icecream is here to provide the best,

  • Millie Blackwell
    Millie Blackwell
2 min read
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