Marketing Communications Do You Know How Your Sales Team Is Using Your Marketing Content? (You Might Have a Gap) Here at Showcase, we love data. In fact, geeking out on analytics is one of our favorite pastimes. #nerds And as digital marketing becomes ever more data-driven, we feel for those marketers who
Inside Showcase Workshop Tracking and Actioning Your Customer Feedback A research study published in the Harvard Business Review found that the act of just asking for customer feedback in itself is enough to keep customers from churning — even if they don't respond
Sales & Marketing Articles Are Meetings Killing Your Productivity? They Don’t Have To You can't run a business without meetings. But here at Showcase, we at least try to keep meetings to a minimum. Many of us came from the corporate world, and we know instinctively
Sales Presentations Going Paperless? Here Are 5 Steps for a Smooth Transition I’ve written before about all the great reasons to go paperless — in fact, preserving trees is a cause that’s very close to our hearts here at Showcase. Fortunately, technology is making
Sales Enablement The "Why" of Sales Enablement Technology With Showcase, your sales team can just … do their jobs. Which, you know, is surprisingly difficult when processes hobble them instead of enables them. We talk a lot about Sales Enablement and Showcase
Inside Showcase Workshop Planner Wars: Paper Planner vs. Digital App Since day 1 of Showcase, our development team (at that point, just 2 people) have insisted upon Moleskine notebooks. No Moleskine, no development. As a note-taker with entirely different preferences, I used to
Marketing Communications Resist Clickbait: The Art of Subject Lines How many emails do you get a week that you don’t even bother to open? Spam, newsletters, passive aggressive one word emails that could have been left unsent. An inbox graveyard. Did
Marketing Communications The ONE Decision-Making Trick Every Retail Operations Manager Should Know Tired of your field team emailing the same requests and questions again and again? Find out how two Retail Operations Managers solved this problem for good.
Marketing Communications What’s the Difference Between SharePoint and Showcase? “What’s the difference between SharePoint and Showcase Workshop?” It’s a question we get all too often. Though from our point of view, SharePoint and Showcase are two very different beasts, they
Sales & Marketing Articles Better Brainstorming for Better Marketing Note from Millie: This is post #5 — my last post! — in the CTA Series, a recap of my biggest takeaways from the 2017 Unbounce CTA Conference. Links to the previous four posts in
Sales & Marketing Articles Speaking Your Customer’s Language in Your Marketing Campaigns Note from Millie: This is post #2 in the CTA Series, a recap of my biggest takeaways from the 2017 Unbounce CTA Conference. If you missed the first post, there’s a link
Sales & Marketing Articles So you've decided to stop printing brochures. Now what? For many of our customers, print is ingrained into their organisation like making messes is ingrained into toddlers. However, most marketing managers I speak with understand the benefits of going digital. They know
Customer Examples and Case Studies This Smart Retailer Got Managers Out of the Back Office – and Back onto the Floor Smart retailers pay a lot of attention to merchandising because it can make a huge difference to a customer’s experience in the store – and their likelihood of buying. Imagine, if you will,
Customer Examples and Case Studies Showcase Design of the Month: Pride & Joy Icecream Pride & Joy is not your average franchise company. Established with a vision to give the unemployed and underemployed a start in their own business, Joy Icecream is here to provide the best,
