Staying ahead of the curve in the retail industry requires continuous improvement and a keen eye for adopting best practices from other industries and organizations.
For retail operations and marketing teams, customer support has a wealth of best practices you can pull from.
Let’s take a look at how you can take one of the keystones of high-quality customer support — knowledge bases — and adapt it to your retail business to revolutionize your operations.
Take the Knowledge Base Concept to Your Retail Space
In the customer support world, knowledge bases are centralized hubs for collecting, storing, and sharing knowledge with customers and employees. Customer service organizations use both internal and external knowledge bases, which might include support articles, FAQs, how-to videos, and troubleshooting guides.
And here’s the great news: You can swipe this concept from the customer support world, and use it to centralize communications in your retail stores.
Imagine what it would look like to have an easy-to-use, centralized, mobile repository of information for your retail business. Your knowledge base might include:
- Training materials
- Merchandising and marketing collateral
- Brand guidelines
- New product details
Why Does Centralizing Your Content Matter?
Do your retail operations feel a little…scattered…right now?
It’s fixable! You’ll be able to go from this:
- Random content that is spread out everywhere.
- Constant frustration from team members about not being able to find what they need.
- Teams using out-of-date content.
- Constant emails from staff members, asking where things are.
- Having a centralized, easy-to-use library of content for your retail branch or company.
- Getting managers out of the office and back out on the floor, helping customers.
- Providing a one-stop for information, so store managers stay up-to-date and on brand.
- Distributing updated content quickly and easily, at the touch of a button.
Are you breathing a little easier? Sounds like a relief, doesn’t it?
With a centralized asset library for your retail company or branch, you’ll have a single source of truth in your company, so content access is instantaneous, even out on the floor and on everyone’s mobile devices.
Lags in communication will become a thing of the past. When your corporate office launches a new campaign, updates a spec sheet, or changes pricing, your retail staff will receive that information digitally, as soon as you publish your content. No more back-and-forth emails or couriers dropping off paper copies.
The Easy Way to Centralize Your Retail Content
With the power of Showcase Workshop, upgrading to a centralized asset library is easy.
Showcase is the perfect tool for retail businesses that want an efficient and user-friendly solution for creating, managing, and distributing digital content for their team.
And with Showcase’s powerful analytics, you’ll be able to see who’s using what content, and how they’re using it — so you can create more of the stuff that works (and less of what doesn’t).
In the retail world, timely and accurate communication is crucial for maintaining great customer relationships — and Showcase makes it easy with a digital content management system that is built for retail.
Streamlining Retail Operations With the Power of Centralized Information
Customer support departments are constantly looking for ways to streamline processes and elevate the customer experience. So why not take a page from their playbook, and adapt their practice of centralizing and organizing content in one place?
Showcase puts you in the driver’s seat. With the Showcase app, your content will get pushed to your managers’ and employees’ mobile apps instantaneously, so they always have up-to-date, accurate information for customers at their fingertips.
Take the next step toward creating your own centralized asset library by taking Showcase for a test drive. And be sure to grab a copy of our free Content Planning Guide!