B&D (a part of Dulux Group) make the strongest, most secure doors in Australia and their quality is the standard by which others are measured.
They unveiled the first B&D Roll-A-Door in Sydney in 1956, and since then the B&D brand has grown to become an Australian icon.
A mere 60 years later, our favourite Australians launched their first sales app using Showcase Workshop.
Over the past three years the team at B&D have really committed to making their showcase a go-to resource for their sales people and independent dealers.
Yes, it still incorporates the classic elements of a digital sales brochure - there are design specs, videos, and customer presentations about the company - but they didn’t stop there.
B&D have really doubled down on this sales resource, and have continually invested time and effort in keeping their content up-to-date and making improvements in response to feedback from users in the field.
There are two parts of their showcase that I think others can really learn from and that I want to highlight today: their gallery of door finishes, and their Dealer Resources section.
![](https://blog.showcaseworkshop.com/content/images/2019/05/Screencap-chassis.png)
1. Lumber Options and Finishing Colours Gallery
This is actually a pretty simple idea but was definitely a #facepalm / how-did-I-not-think-of-that moment when I first saw it.
Put yourself in the shoes of a salesperson or dealer for a minute.
You have a beautiful, retina screen device that you carry around with you to sales meetings.
Why wouldn’t you use all that high definition real estate to show off samples?
![](https://blog.showcaseworkshop.com/content/images/2019/05/Screencap-chassis--1-.png)
B&D have incorporated full-screen samples - that take up the whole screen - for each of their paint colours and lumber finishes.
How much more convenient for the salesperson is this, than carrying around a folder of those little pieces of wood?!
And how much easier must this be for the customer to visualize what the sample is going to look like at scale.
![](https://blog.showcaseworkshop.com/content/images/2019/05/Screencap-chassis--2-.png)
2. Dealer Resources
As a sales or marketing manager, tell me that it isn’t one of your dreams to have a single, go-to resource for your teams to access the sales and marketing content that they need.
Not one system for brochures, another location for videos and a seperate portal again for dealer and non-customer facing information.
But one single location to rule them all.
I’ve really highlighted tablets in this post but because Showcase works the same on any kind of device - laptop, tablet or phone - the idea of one portal for all your content is not hamstrung by device limitations.
It takes effort and commitment for sure, but B&D shows us all how you can get there by incorporating dealer resources into the same system as the customer-facing content.
It’s not shown here, but much of this is also PIN protected, so even though it’s so close to customer-facing content there’s almost no chance of a customer seeing something that’s intended for internal usage only.
![](https://blog.showcaseworkshop.com/content/images/2019/05/Screencap-chassis--3-.png)
![](https://blog.showcaseworkshop.com/content/images/2019/05/Screencap-chassis--4-.png)
If you have a field team you think could benefit from a sales toolkit like B&D Doors, schedule a demo and we’ll give you an honest appraisal of whether Showcase is also right for you!