Marketing Communications

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Inside Showcase Workshop

Planner Wars: Paper Planner vs. Digital App

Since day 1 of Showcase, our development team (at that point, just 2 people) have insisted upon Moleskine notebooks. No Moleskine, no development. As a note-taker with entirely different preferences, I used to

  • Millie Blackwell
    Millie Blackwell
6 min read
Marketing Communications

Resist Clickbait: The Art of Subject Lines

How many emails do you get a week that you don’t even bother to open? Spam, newsletters, passive aggressive one word emails that could have been left unsent. An inbox graveyard. Did

  • Rhiana C
    Rhiana C
4 min read
Marketing Communications

The ONE Decision-Making Trick Every Retail Operations Manager Should Know

Tired of your field team emailing the same requests and questions again and again? Find out how two Retail Operations Managers solved this problem for good.

  • Millie Blackwell
    Millie Blackwell
5 min read
Marketing Communications

What’s the Difference Between SharePoint and Showcase?

“What’s the difference between SharePoint and Showcase Workshop?” It’s a question we get all too often. Though from our point of view, SharePoint and Showcase are two very different beasts, they

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales & Marketing Articles

Better Brainstorming for Better Marketing

Note from Millie: This is post #5 — my last post! — in the CTA Series, a recap of my biggest takeaways from the 2017 Unbounce CTA Conference. Links to the previous four posts in

  • Millie Blackwell
    Millie Blackwell
5 min read
Sales & Marketing Articles

Speaking Your Customer’s Language in Your Marketing Campaigns

Note from Millie: This is post #2 in the CTA Series, a recap of my biggest takeaways from the 2017 Unbounce CTA Conference. If you missed the first post, there’s a link

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales & Marketing Articles

So you've decided to stop printing brochures. Now what?

For many of our customers, print is ingrained into their organisation like making messes is ingrained into toddlers. However, most marketing managers I speak with understand the benefits of going digital. They know

  • Millie Blackwell
    Millie Blackwell
4 min read
Customer Examples & Case Studies

This Smart Retailer Got Managers Out of the Back Office – and Back onto the Floor

Smart retailers pay a lot of attention to merchandising because it can make a huge difference to a customer’s experience in the store – and their likelihood of buying. Imagine, if you will,

  • Millie Blackwell
    Millie Blackwell
3 min read
Customer Examples & Case Studies

Showcase Design of the Month: Pride & Joy Icecream

Pride & Joy [http://www.joyicecream.com/] is not your average franchise company. Established with a vision to give the unemployed and underemployed a start in their own business, Joy Icecream is here

  • Millie Blackwell
    Millie Blackwell
2 min read
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