Inside Showcase Workshop Y'all saved 210 trees since November! When we launched the Forest Releaf Fund [https://showcaseworkshop.com/releaf-fund/] in October, one thing we slightly overlooked - in terms of how many trees we might save - was the fact that
The New Sales Pro Dress Code What to wear to a sales meeting may seem like a really shallow topic. I hate to break it to you, but… What you wear to any meeting says a lot about you.
Sales & Marketing Articles What to Expect in Your First Sales Meeting With a Big Lead (Surprise! It’s Not a Sale) So you’ve landed your first meeting with a large or enterprise prospect. Congratulations! Now…don’t panic. The first meeting is certainly one of the areas you’re going to experience the
Sales & Marketing Articles How to Land the First Meeting With Your Enterprise Lead In the last post [https://blog.showcaseworkshop.com/3-steps-to-choose-and-qualify-your-large-and-enterprise-leads/] in our Small Fish, Big Fish series, you created your first list of enterprise leads. Now it’s time to introduce yourself in an
Sales & Marketing Articles 3 Steps to Choose and Qualify Your Large and Enterprise Leads I have some really good news for you: There’s no magic involved in choosing and qualifying leads when you are selling to large and enterprise companies. There is a proven system, of
Sales & Marketing Articles What's the big deal about working with big companies? A graphic designer, the founder of a small communications agency, a health and wellness expert, and an independent freight-forwarder walk into a bar… Actually, they walked into our office. Separately. And they wanted
Sales & Marketing Articles What’s so special about native trees? In my last post [https://blog.showcaseworkshop.com/founder_story/], I talked about why we decided to start the Forest Releaf Fund and donate to Trees That Count. The role trees play in
Sales & Marketing Articles Showcase Workshop: Friend of the Trees Since 2012 I don't think I'm alone when I say that I sometimes (ok, often!) tune out when I hear about charitable programs run by other companies. I'll even
Sales & Marketing Articles How a Millennial Movement Led Showcase to Save the World Earlier this year, one of Showcase's clients invited us to an "All-Agency Day" in sunny southern California. An All-Agency Day is a way for a large organization to bring
Sales & Marketing Articles Better Brainstorming for Better Marketing Note from Millie: This is post #5 — my last post! — in the CTA Series, a recap of my biggest takeaways from the 2017 Unbounce CTA Conference. Links to the previous four posts in
Sales & Marketing Articles Solving the Right Problems for Your Customers Note from Millie: This is post #4 in the CTA Series, a recap of my biggest takeaways from the 2017 Unbounce CTA Conference. Links to the previous three posts are at the bottom
Sales & Marketing Articles When Your Prospects Win, Your Marketing Wins Note from Millie: This is the third post in my five-part CTA Series, where I’m recapping the most impactful takeaways from the 2017 Unbounce CTA Conference. One of the best things about
Sales & Marketing Articles Speaking Your Customer’s Language in Your Marketing Campaigns Note from Millie: This is post #2 in the CTA Series, a recap of my biggest takeaways from the 2017 Unbounce CTA Conference. If you missed the first post, there’s a link
Sales & Marketing Articles How Popeye Single-handedly Saved the Spinach Industry Note from Millie: In June I attended the 2017 Unbounce CTA Conference in Vancouver, Canada. Several weeks later, I’m still processing many of the ideas I gathered from the line up of
Inside Showcase Workshop Crisis Management + Showcase When a crisis hits your organisation, you need the right information – and you need it right now! We all know that crisis management and business continuity plans are crucial to have but they
Sales & Marketing Articles The Secret Content Strategy of Top-Performing Sales Teams You might be wasting your budget on marketing and sales enablement content, without even realising it. Not that quality content isn’t incredibly valuable! In fact, top performing companies [http://resources.kapost.com/
Don't be a victim Even if you're not all over tech news, you're probably somewhat aware of a large-scale hacking attack known as 'WannaCry'. So far, an estimated 200,000 computers
Sales & Marketing Articles Using Technology to Make Sales Personal You can order your latte before you leave the house. You can reconnect with your high-school sweetheart without picking up the phone. You can even use an app to try on clothes before
Sales & Marketing Articles How to Write Great Follow-Up Emails, without Repeating Yourself or Annoying Warm Prospects You may have heard the phrase “the fortune is in the follow-up.” After all, successful sales can average 16 touch points per prospect [https://blog.zoominfo.com/sales-follow-up-statistics/], within a 2-4 week span
Sales & Marketing Articles 4 of the Best TED Talks for Marketers As marketers we all want to be at the top of our game. But some days it feels like the game is growing and changing so quickly that it's another whole
Sales & Marketing Articles So you've decided to stop printing brochures. Now what? For many of our customers, print is ingrained into their organisation like making messes is ingrained into toddlers. However, most marketing managers I speak with understand the benefits of going digital. They know
Sales & Marketing Articles 7 Sales Fail Triggers As salespeople we tend to lean heavily on numbers. We know our mindset is important to our success – but the numbers are what we really focus on. Deal size, quota, time to close
Sales & Marketing Articles How to Overcome the 4 Most Common Objections to Eliminating Printed Sales Materials Last year I wrote an article [https://www.linkedin.com/pulse/10-reasons-why-you-should-stop-printing-brochures-right-blackwell] about 10 reasons to stop wasting your sales and marketing dollars on printed collateral. It was fun to get some objections
Sales & Marketing Articles The Difference Between an Objection and an Excuse Objection vs. excuse. One is a healthy part of a successful sales conversation, and the other is a passive-aggressive request for you to go away. But how do you tell them apart, and
Customer Examples & Case Studies Selling a Complex Solution Is Effortless for Acrow On-site with construction crews, Cliff Davis has seconds to pitch complex solutions to his busy customers. The site manager or company owner he’s meeting with won’t wait around for him to
