Sales & Marketing Articles Speaking Your Customer’s Language in Your Marketing Campaigns Note from Millie: This is post #2 in the CTA Series, a recap of my biggest takeaways from the 2017 Unbounce CTA Conference. If you missed the first post, there’s a link
Sales & Marketing Articles How Popeye Single-handedly Saved the Spinach Industry Note from Millie: In June I attended the 2017 Unbounce CTA Conference in Vancouver, Canada. Several weeks later, I’m still processing many of the ideas I gathered from the line up of
New Features, Release Notes & How-Tos Stitch together bits of different showcases like Frankenstein It's....ALIVE! We've gone on a bit of a feature building spree here at Showcase HQ recently. I already talked about file replacing getting a bit more supercharged -
New Features, Release Notes & How-Tos File Replacement is now 3.4x More Powerful in Showcase Did you know that there is a "Replace Documents" feature in Showcase? When you're editing a showcase, it's in the "More" dropdown. You can use
Inside Showcase Workshop Crisis Management + Showcase When a crisis hits your organisation, you need the right information – and you need it right now! We all know that crisis management and business continuity plans are crucial to have but they
Sales & Marketing Articles The Secret Content Strategy of Top-Performing Sales Teams You might be wasting your budget on marketing and sales enablement content, without even realising it. Not that quality content isn’t incredibly valuable! In fact, top performing companies [http://resources.kapost.com/
New Features, Release Notes & How-Tos Design Showcases Quicker than Ever... ...with our brand-new IDML template. We at Showcase find Adobe InDesign one of the most useful pieces of software to design Showcase slides with - it's got a good balance of
Customer Examples & Case Studies Design of the Month: PartsTrader Will Cass doesn't muck around. And as Product Manager at PartsTrader [https://www.partstrader.co.nz/], he knows that his reps can't muck around either. They only have a
Don't be a victim Even if you're not all over tech news, you're probably somewhat aware of a large-scale hacking attack known as 'WannaCry'. So far, an estimated 200,000 computers
Sales & Marketing Articles Using Technology to Make Sales Personal You can order your latte before you leave the house. You can reconnect with your high-school sweetheart without picking up the phone. You can even use an app to try on clothes before
Release Notes We're giving you a Crystal Ball! Not a "you will meet a tall dark handsome stranger", future-predicting crystal ball, but more like a 'Wicked Witch of the West' crystal ball. That is, one where you
Release Notes A Small but Nifty New Feature: Listing the Showcases a User has Access to Howdy, Showcase Admin users. You know we like you a lot. And we want to make life better for you whenever we can. Most of you use our Manage Access feature regularly; but
Sales & Marketing Articles Hack My Pitch Up: Our 5½ Best Tips for Effective, Powerful Sales Presentations Apollo 11 – you know, the space rocket that went to the moon in 1969 – had a little computer on it called the Apollo Guidance Computer. (I say little; it still weighed 31.7kg.
Sales & Marketing Articles How to Write Great Follow-Up Emails, without Repeating Yourself or Annoying Warm Prospects You may have heard the phrase “the fortune is in the follow-up.” After all, successful sales can average 16 touch points per prospect [https://blog.zoominfo.com/sales-follow-up-statistics/], within a 2-4 week span
Sales & Marketing Articles 4 of the Best TED Talks for Marketers As marketers we all want to be at the top of our game. But some days it feels like the game is growing and changing so quickly that it's another whole
Sales & Marketing Articles So you've decided to stop printing brochures. Now what? For many of our customers, print is ingrained into their organisation like making messes is ingrained into toddlers. However, most marketing managers I speak with understand the benefits of going digital. They know
Sales & Marketing Articles 7 Sales Fail Triggers As salespeople we tend to lean heavily on numbers. We know our mindset is important to our success – but the numbers are what we really focus on. Deal size, quota, time to close
Sales & Marketing Articles How to Overcome the 4 Most Common Objections to Eliminating Printed Sales Materials Last year I wrote an article [https://www.linkedin.com/pulse/10-reasons-why-you-should-stop-printing-brochures-right-blackwell] about 10 reasons to stop wasting your sales and marketing dollars on printed collateral. It was fun to get some objections
Sales & Marketing Articles The Difference Between an Objection and an Excuse Objection vs. excuse. One is a healthy part of a successful sales conversation, and the other is a passive-aggressive request for you to go away. But how do you tell them apart, and
Customer Examples & Case Studies Selling a Complex Solution Is Effortless for Acrow On-site with construction crews, Cliff Davis has seconds to pitch complex solutions to his busy customers. The site manager or company owner he’s meeting with won’t wait around for him to
Sales & Marketing Articles Stop Dealing With Rejection – Do This Instead > “I have not failed. I’ve just found 10,000 ways that won’t work.” -- Thomas Edison Successful salespeople are tenacious … but we’re not immune to the hurt of rejection.
Customer Examples & Case Studies 50% of Your Leads Are Getting Lost I know I don’t have to sell you on the fact that response time affects sales. But I’m going to anyway – because it’s that important. * Up to 50% of sales
Customer Examples & Case Studies Is Your Sales Team Supporting Your Brand … or Squashing It? Your brand will outlive your products. Let me say that again. Your brand will outlive your products. Brand communicates the promise of your company. It signifies uniform experience and quality. Your very credibility
Customer Examples & Case Studies This Smart Retailer Got Managers Out of the Back Office – and Back onto the Floor Smart retailers pay a lot of attention to merchandising because it can make a huge difference to a customer’s experience in the store – and their likelihood of buying. Imagine, if you will,
Customer Examples & Case Studies Custom App or Customizable App? The Answer May Cost You What’s the cost of developing a custom app? When he was transitioning the sales team from print to digital materials on iPads, Ray Whitley, Multimedia Manager of Livestock Improvement Corporation (LIC) [http: