Design Gallery Design of the Month: Vodafone Vodafone is arguably one of the most recognisable brands on the planet. So to refresh their logo, tagline and brand positioning across all their collateral is no small feat. Luckily Vodafone NZ have
Customer Examples & Case Studies Intro Videos and Opening Animations It’s Monday. You’ve got your extra large triple shot coffee, sat down to work to get started and you're pumped for the day. Then you look at the clock
Customer Examples & Case Studies Design of the Month: Chantal Organics Once upon a time when dinosaurs roamed the earth, to present your business to a potential buyer you had to slog around a briefcase full of promotional documents, sample products, and Filofaxes (remember
Inside Showcase Workshop Crisis Management + Showcase When a crisis hits your organisation, you need the right information – and you need it right now! We all know that crisis management and business continuity plans are crucial to have but they
Customer Examples & Case Studies Design of the Month: PartsTrader Will Cass doesn't muck around. And as Product Manager at PartsTrader [https://www.partstrader.co.nz/], he knows that his reps can't muck around either. They only have a
Customer Examples & Case Studies Selling a Complex Solution Is Effortless for Acrow On-site with construction crews, Cliff Davis has seconds to pitch complex solutions to his busy customers. The site manager or company owner he’s meeting with won’t wait around for him to
Customer Examples & Case Studies 50% of Your Leads Are Getting Lost I know I don’t have to sell you on the fact that response time affects sales. But I’m going to anyway – because it’s that important. * Up to 50% of sales
Customer Examples & Case Studies Is Your Sales Team Supporting Your Brand … or Squashing It? Your brand will outlive your products. Let me say that again. Your brand will outlive your products. Brand communicates the promise of your company. It signifies uniform experience and quality. Your very credibility
Customer Examples & Case Studies This Smart Retailer Got Managers Out of the Back Office – and Back onto the Floor Smart retailers pay a lot of attention to merchandising because it can make a huge difference to a customer’s experience in the store – and their likelihood of buying. Imagine, if you will,
Customer Examples & Case Studies Custom App or Customizable App? The Answer May Cost You What’s the cost of developing a custom app? When he was transitioning the sales team from print to digital materials on iPads, Ray Whitley, Multimedia Manager of Livestock Improvement Corporation (LIC) [http:
Customer Examples & Case Studies Why Sales Jobs Aren’t Going to Disappear (Despite What You Hear) Let’s face it. For certain industries, face-to-face interaction is crucial for the business and for the customer. The auto industry is one of them. No matter how much information a customer has
Customer Examples & Case Studies Design of the month: B&D Doors Australia Since the unveiling of the first B&D Roll-A-Door in Sydney in 1956, the B&D brand has grown to become an Australian icon. B&D (a part of DuluxGroup)
Customer Examples & Case Studies Showcase Design of the Month: Pride & Joy Icecream Pride & Joy [http://www.joyicecream.com/] is not your average franchise company. Established with a vision to give the unemployed and underemployed a start in their own business, Joy Icecream is here
Customer Examples & Case Studies Showcase Design of the Month: Jackson Estate Since planting it's pioneering vineyards over 30 years ago, Jackson Estate [http://www.jacksonestate.co.nz/] has developed a reputation for fine wines which express the unique flavours of their Marlborough
Customer Examples & Case Studies How Acrow is Increasing Sales Through Use of a Mobile Sales App Acrow’s sales team can access a library of manufacturer’s materials for flexible, successful sales meetings - on site or in the office. Imagine this: You walk onto a construction site. You’
Sales & Marketing Articles How Mitsubishi Motors improved customer experience by 91%. As a modern marketing manager at an auto brand, you have an unprecedented challenge. By the time your customer steps foot in your dealerships, she may know as much as your sales team