Marketing Communications

The Best Marketing Memes of 2023

An end-of-year marketing meme roundup to send you into 2024 with a smile on your face.

How to Elevate Internal Communications With PR Tactics

How internal comms pros can take a note from PR’s playbook for more effective communications.

Marketing Communications

The Overlooked Link Between Efficient Internal Communications and Increased Productivity

Internal communications pros are the unsung heroes of productivity. In this article, we reveal their superpowers

Marketing Communications

The Cognitive Benefits of Handwriting vs. Typing

Learn how to improve memory and creativity with handwriting — and when putting pen to paper is actually more efficient than typing.

Marketing Communications

How Financial Storytelling Creates Happily Ever Afters

Financial storytelling reveals the “why” behind the numbers. Here are 5 tips to script a powerful narrative for your clients.

Sales & Marketing Articles

More Than Money: The Power of Emotional Connection in Insurance and Financial Services

Emotional connection is more than a nice-to-have in the world of financial services and insurance — it’s a must.

Marketing Communications

Even Extroverts Need Quiet Time — Here’s Why

Why even the most extroverted sales and marketing folks can benefit from having a little time to themselves.

Marketing Communications

Why In-Person Conversations Still Matter

Learn how being face-to-face helps you leverage the science of empathy.

Marketing Communications

Communication Avengers: Assembling the Power of Internal Communications Pros

Watch in wonder as internal communications professionals save the day from 5 communication disasters.

Marketing Communications

You’re a Terrible Listener. Here’s What to Do About It

Most of us were born terrible listeners. But we don’t have to remain that way!

Marketing Communications

How to Keep an Audience’s Attention on Your Online Presentation (Now That the World Has Gone Remote)

Discover the secrets to captivate your virtual audience in a world gone remote — and transform your online sales presentations.

Marketing Communications

Virtual Events Are Great — But Here’s Why There’s No Substitute for Live Events

In-person events rule. Here's why you should add them back into your sales and marketing mix.

Marketing Communications

The 21st Century Guide to Communication Etiquette

In the digital age, knowing when to call, email, text, or slide into someone's DMs is key to building positive relationships.

Marketing Communications

Email Open Rates Can’t Be Trusted — Track This Instead

Historically, email open rates have been one of the primary metrics companies use to measure lead engagement and attention. But recent changes in how privacy controls work, combined with ongoing issues of deliverability

Marketing Communications

5 CRMs for Modern Sales Teams

Predictions of “the future of work” have changed dramatically just about every day since the spring of 2020. One thing will never change in business, though — your ability to build and maintain relationships

Marketing Communications

Design a slide once and link to it from multiple places

Showcase presentations are designed to be interactive — a far cry from the linear slideshows of yore. You can create multiple links to the same slide, keeping your Editing screen streamlined and easy to manage. This will make updating your presentation a breeze!

Marketing Communications

Send presentation updates to your team straight from Showcase

When you update your presentations in Showcase, you (quite rightly) want to tell the world about it. Or, at least, your team. With our Email Users feature, Admins and Editors can send a single email to everyone with access to a specific presentation.

Marketing Communications

How to Improve Your Email Open Rates

Showcase Workshop is a powerhouse when it comes to reporting. When you share [https://blog.showcaseworkshop.com/vip-pass-vs-email-vs-link-sharing/] something (like a presentation, file, or video) with Showcase, you get access to all-powerful insights

Marketing Communications

Share Your Retail Merchandising Planograms Across Store Locations with Showcase

Imagine, if you will, trying to plan out the merchandising for a nationwide retail chain with tens of thousands of items and thousands of employees — and then try to imagine how you would

Inside Showcase Workshop

PowerPoint vs. Showcase: The Ultimate Presentation Software Faceoff

When you hear the words “presentation software,” what’s the first thing that comes to mind? If you said “PowerPoint, of course!”, you wouldn’t be alone (and don’t worry, we love

Marketing Communications

Do You Know How Your Sales Team Is Using Your Marketing Content? (You Might Have a Gap)

Here at Showcase, we love data. In fact, geeking out on analytics is one of our favorite pastimes. #nerds And as digital marketing becomes ever more data-driven, we feel for those marketers who

Inside Showcase Workshop

Tracking and Actioning Your Customer Feedback

A research [http://hbr.org/2002/05/how-surveys-influence-customers/ar/1] study published in the Harvard Business Review found that the act of just asking for customer feedback in itself is enough to keep

Sales & Marketing Articles

Are Meetings Killing Your Productivity? They Don’t Have To

You can't run a business without meetings. But here at Showcase, we at least try to keep meetings to a minimum. Many of us came from the corporate world, and we

Sales Presentations

Going Paperless? Here Are 5 Steps for a Smooth Transition

I’ve written before [https://blog.showcaseworkshop.com/10-reasons-to-stop-spending-money-on-print/] about all the great reasons to go paperless — in fact, preserving trees is a cause that’s very close to our hearts [https://showcaseworkshop.

Sales Enablement

The "Why" of Sales Enablement Technology

With Showcase, your sales team can just … do their jobs. Which, you know, is surprisingly difficult when processes hobble them instead of enables them. We talk a lot about Sales Enablement and Showcase