Sales & Marketing Articles

Explore everything we have to offer in the world of Sales and Marketing! From brainstorming and reviews, to technology and TED talks - it's all here.

New Features, Release Notes & How-Tos

Making Showcases without a Designer

When you’ve got super amazing, revolutionary content - you want people to pay attention to it. In a sea of competition, how do you make sure you stand out? The answer to

  • Rhiana C
    Rhiana C
4 min read
Sales & Marketing Articles

Showcase reviews Dropbox Showcase

[January 2021 update] From 31 January 2021, Dropbox will shut down Dropbox Showcase for all users. If you want to migrate to a different Showcase before then, get in touch and we'

  • Rhiana C
    Rhiana C
4 min read
Sales & Marketing Articles

What’s so special about native trees?

In my last post [https://blog.showcaseworkshop.com/founder_story/], I talked about why we decided to start the Forest Releaf Fund and donate to Trees That Count. The role trees play in

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales & Marketing Articles

Showcase Workshop: Friend of the Trees Since 2012

I don't think I'm alone when I say that I sometimes (ok, often!) tune out when I hear about charitable programs run by other companies. I'll even

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales & Marketing Articles

How a Millennial Movement Led Showcase to Save the World

Earlier this year, one of Showcase's clients invited us to an "All-Agency Day" in sunny southern California. An All-Agency Day is a way for a large organization to bring

  • Millie Blackwell
    Millie Blackwell
5 min read
Sales & Marketing Articles

Discover a new purpose: How Showcase is more than just a Sales tool

Showcase started life as a field sales toolkit right around the time that iPads first came on the digital scene (2010 if you were wondering). But did you know that Showcase is so

  • Rhiana C
    Rhiana C
4 min read
Sales & Marketing Articles

Better Brainstorming for Better Marketing

Note from Millie: This is post #5 — my last post! — in the CTA Series, a recap of my biggest takeaways from the 2017 Unbounce CTA Conference. Links to the previous four posts in

  • Millie Blackwell
    Millie Blackwell
5 min read
Sales & Marketing Articles

Solving the Right Problems for Your Customers

Note from Millie: This is post #4 in the CTA Series, a recap of my biggest takeaways from the 2017 Unbounce CTA Conference. Links to the previous three posts are at the bottom

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales & Marketing Articles

When Your Prospects Win, Your Marketing Wins

Note from Millie: This is the third post in my five-part CTA Series, where I’m recapping the most impactful takeaways from the 2017 Unbounce CTA Conference. One of the best things about

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales & Marketing Articles

Speaking Your Customer’s Language in Your Marketing Campaigns

Note from Millie: This is post #2 in the CTA Series, a recap of my biggest takeaways from the 2017 Unbounce CTA Conference. If you missed the first post, there’s a link

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales & Marketing Articles

How Popeye Single-handedly Saved the Spinach Industry

Note from Millie: In June I attended the 2017 Unbounce CTA Conference in Vancouver, Canada. Several weeks later, I’m still processing many of the ideas I gathered from the line up of

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales & Marketing Articles

The Secret Content Strategy of Top-Performing Sales Teams

You might be wasting your budget on marketing and sales enablement content, without even realising it. Not that quality content isn’t incredibly valuable! In fact, top performing companies [http://resources.kapost.com/

  • Millie Blackwell
    Millie Blackwell
10 min read
Sales & Marketing Articles

Using Technology to Make Sales Personal

You can order your latte before you leave the house. You can reconnect with your high-school sweetheart without picking up the phone. You can even use an app to try on clothes before

  • Millie Blackwell
    Millie Blackwell
11 min read
Sales & Marketing Articles

Hack My Pitch Up: Our 5½ Best Tips for Effective, Powerful Sales Presentations

Apollo 11 – you know, the space rocket that went to the moon in 1969 – had a little computer on it called the Apollo Guidance Computer. (I say little; it still weighed 31.7kg.

  • Nicky
    Nicky
6 min read
Sales & Marketing Articles

How to Write Great Follow-Up Emails, without Repeating Yourself or Annoying Warm Prospects

You may have heard the phrase “the fortune is in the follow-up.” After all, successful sales can average 16 touch points per prospect [https://blog.zoominfo.com/sales-follow-up-statistics/], within a 2-4 week span

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales & Marketing Articles

4 of the Best TED Talks for Marketers

As marketers we all want to be at the top of our game. But some days it feels like the game is growing and changing so quickly that it's another whole

  • Millie Blackwell
    Millie Blackwell
2 min read
Sales & Marketing Articles

So you've decided to stop printing brochures. Now what?

For many of our customers, print is ingrained into their organisation like making messes is ingrained into toddlers. However, most marketing managers I speak with understand the benefits of going digital. They know

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales & Marketing Articles

7 Sales Fail Triggers

As salespeople we tend to lean heavily on numbers. We know our mindset is important to our success – but the numbers are what we really focus on. Deal size, quota, time to close

  • Millie Blackwell
    Millie Blackwell
11 min read
Sales & Marketing Articles

How to Overcome the 4 Most Common Objections to Eliminating Printed Sales Materials

Last year I wrote an article [https://www.linkedin.com/pulse/10-reasons-why-you-should-stop-printing-brochures-right-blackwell] about 10 reasons to stop wasting your sales and marketing dollars on printed collateral. It was fun to get some objections

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales & Marketing Articles

The Difference Between an Objection and an Excuse

Objection vs. excuse. One is a healthy part of a successful sales conversation, and the other is a passive-aggressive request for you to go away. But how do you tell them apart, and

  • Millie Blackwell
    Millie Blackwell
3 min read
Sales & Marketing Articles

Stop Dealing With Rejection – Do This Instead

> “I have not failed. I’ve just found 10,000 ways that won’t work.” -- Thomas Edison Successful salespeople are tenacious … but we’re not immune to the hurt of rejection.

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales & Marketing Articles

5 Ways to Overcome Technology Failures in a Meeting

So you're in an important meeting about to give a presentation. You're dressed sharply, feeling confident and ready to knock this out of the park. You open your laptop

  • Millie Blackwell
    Millie Blackwell
2 min read
Sales & Marketing Articles

6 Sales and Marketing Quotes to Fire You Up Today

Inspiration. Motivation. We all need it. I think sales and marketing professionals need it more than most. Rejection is part of our job description. For every successful campaign or closed sale, there are

  • Millie Blackwell
    Millie Blackwell
5 min read
Sales & Marketing Articles

What Is Sales Enablement? (And Why Should You Care?)

In my previous post The Missing Link Between Sales Enablement and the Sale [https://blog.showcaseworkshop.com/the-missing-link/], I pointed out that sales enablement isn’t just industry jargon anymore. It’s a

  • Millie Blackwell
    Millie Blackwell
3 min read
Sales & Marketing Articles

10 Reasons Why You Should Stop Spending Money on Print

This post was produced as a guest post for the Whizard Strategy Blog [http://www.seethewhizard.com/blog/building-materials-waste-money-on-printing/] with the title Building Materials Waste Money on Printing [http://www.seethewhizard.com/blog/

  • Millie Blackwell
    Millie Blackwell
1 min read
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