Sales & Marketing Articles

Explore everything we have to offer in the world of Sales and Marketing! From brainstorming and reviews, to technology and TED talks - it's all here.

Sales Enablement

Prezi vs. Showcase: Two Nonlinear Presentation Tools Go Head to Head

We know how important a compelling presentation is to closing a sale. It’s why we created Showcase Workshop — to help sales teams convert more prospects into customers. But when it comes to

  • Rhiana C
    Rhiana C
6 min read
Getting Started

Give Your Presentation A New Home: Migrating From PowerPoint To Showcase

If you've decided to sign up with Showcase, it's usually because there's something just not quite right about your current methods of presenting. Maybe you're

  • Rhiana C
    Rhiana C
3 min read
Inside Showcase Workshop

PowerPoint vs. Showcase: The Ultimate Presentation Software Faceoff

When you hear the words “presentation software,” what’s the first thing that comes to mind? If you said “PowerPoint, of course!”, you wouldn’t be alone (and don’t worry, we love

  • Millie Blackwell
    Millie Blackwell
5 min read
Marketing Communications

Do You Know How Your Sales Team Is Using Your Marketing Content? (You Might Have a Gap)

Here at Showcase, we love data. In fact, geeking out on analytics is one of our favorite pastimes. #nerds And as digital marketing becomes ever more data-driven, we feel for those marketers who

  • Millie Blackwell
    Millie Blackwell
5 min read
Inside Showcase Workshop

Tracking and Actioning Your Customer Feedback

A research [http://hbr.org/2002/05/how-surveys-influence-customers/ar/1] study published in the Harvard Business Review found that the act of just asking for customer feedback in itself is enough to keep

  • Rhiana C
    Rhiana C
4 min read
Sales & Marketing Articles

Are Meetings Killing Your Productivity? They Don’t Have To

You can't run a business without meetings. But here at Showcase, we at least try to keep meetings to a minimum. Many of us came from the corporate world, and we

  • Millie Blackwell
    Millie Blackwell
6 min read
Sales Presentations

Going Paperless? Here Are 5 Steps for a Smooth Transition

I’ve written before [https://blog.showcaseworkshop.com/10-reasons-to-stop-spending-money-on-print/] about all the great reasons to go paperless — in fact, preserving trees is a cause that’s very close to our hearts [https://showcaseworkshop.

  • Millie Blackwell
    Millie Blackwell
5 min read
Sales & Marketing Articles

How to Work on the Road WITHOUT Losing Your Mind

Life on the road and working remotely isn't for everyone. Even if you’re not factoring in a family, constant travel can be hard on your mindset and productivity. While there’

  • Millie Blackwell
    Millie Blackwell
4 min read
Inside Showcase Workshop

What Software Developers and Marie Kondo Taught Me About Planning

Here’s something you may not know: developing software is a very creative.But developers are not generally included with artists and writers in the category of “creative types?” I have a theory

  • Millie Blackwell
    Millie Blackwell
6 min read
Sales & Marketing Articles

Your Planner Type: Are you a visual planner or a list planner?

The SaaS space has boomed in the last few years with new planning apps designed to work for just about anyone’s planning style. In fact, software companies are making huge strides in

  • Millie Blackwell
    Millie Blackwell
5 min read
Inside Showcase Workshop

Planner Wars: Paper Planner vs. Digital App

Since day 1 of Showcase, our development team (at that point, just 2 people) have insisted upon Moleskine notebooks. No Moleskine, no development. As a note-taker with entirely different preferences, I used to

  • Millie Blackwell
    Millie Blackwell
6 min read
Sales & Marketing Articles

Prospecting For The Long Run

I’m a huge fan of the Showcase Wellshop Policy [https://blog.showcaseworkshop.com/showcase-well-shop-policy/], and not ashamed to say it was a factor in my decision to join the Showcase team as

  • Lucus Lyons
    Lucus Lyons
3 min read
Sales Enablement

How to Improve Staff Training and Internal Communications for Bottom-Line Benefits

Communication — it’s a beautiful thing. When it’s done well. When multiple departments and individuals coordinate their efforts, they operate more efficiently, save unnecessary effort, and maximize profits. Unfortunately, too many companies

  • Millie Blackwell
    Millie Blackwell
6 min read
Inside Showcase Workshop

Showcase Reviews DocSend Spaces

As you may or may not know, we here at Showcase have a real nice system for distributing documents and files in a sales context. It’s what we do, and we like

  • Nicky
    Nicky
8 min read
Customer Examples & Case Studies

Best of the Best: Our Most Popular Blog Posts

We post on this blog every week and there's 52 weeks in the year, so... that's a lot of blog posts. I think we have RSI from all the

  • Rhiana C
    Rhiana C
3 min read
Sales & Marketing Articles

Are you succeeding with your Customer Success?

It's pretty hard to completely nail what constitutes bad customer service, because everyone has their own opinion and expectations. But the core values of good customer service can be applied to

  • Rhiana C
    Rhiana C
5 min read
Sales & Marketing Articles

4 Steps to Improve your In-Person Sales Presentation

Presenting a new idea isn’t always easy. Even if you’ve created the best presentation ever, standing in front of a room and sharing it is enough to make your palms sweat.

  • Millie Blackwell
    Millie Blackwell
6 min read
Sales & Marketing Articles

What to Expect After You Close an Enterprise Deal

As a small business, you might feel like throwing a party after closing your first few deals with large organizations. And you should! You’ve navigated some challenging circumstances to get here. But

  • Millie Blackwell
    Millie Blackwell
8 min read
Sales & Marketing Articles

Mastering the Scariest Conversation of All: The Price Discussion

Here’s the bad news about price discussions with large and enterprise companies: These conversations can be nerve-wracking and sometimes downright brutal. Here’s the good news: You’ll flourish as a small

  • Millie Blackwell
    Millie Blackwell
6 min read
Sales & Marketing Articles

Understanding Reporting Lines and Chain of Command to Close the Sale

In previous posts in the Small Fish, Big Fish series, we’ve talked about the fact that there is almost always more than one buyer inside a large or enterprise organization. Even if

  • Millie Blackwell
    Millie Blackwell
5 min read
Sales & Marketing Articles

Words of Wisdom: What to Say (and NOT Say) in an Enterprise Sales Meeting

Many small-business owners confess to me that they’re worried they’ll say the wrong thing and totally blow that first sales meeting with a prospect from a large or enterprise company. In

  • Millie Blackwell
    Millie Blackwell
6 min read
Sales & Marketing Articles

What to Expect in Your First Sales Meeting With a Big Lead (Surprise! It’s Not a Sale)

So you’ve landed your first meeting with a large or enterprise prospect. Congratulations! Now…don’t panic. The first meeting is certainly one of the areas you’re going to experience the

  • Millie Blackwell
    Millie Blackwell
7 min read
Sales & Marketing Articles

How to Land the First Meeting With Your Enterprise Lead

In the last post [https://blog.showcaseworkshop.com/3-steps-to-choose-and-qualify-your-large-and-enterprise-leads/] in our Small Fish, Big Fish series, you created your first list of enterprise leads. Now it’s time to introduce yourself in an

  • Millie Blackwell
    Millie Blackwell
5 min read
Sales & Marketing Articles

3 Steps to Choose and Qualify Your Large and Enterprise Leads

I have some really good news for you: There’s no magic involved in choosing and qualifying leads when you are selling to large and enterprise companies. There is a proven system, of

  • Millie Blackwell
    Millie Blackwell
7 min read
Sales & Marketing Articles

What's the big deal about working with big companies?

A graphic designer, the founder of a small communications agency, a health and wellness expert, and an independent freight-forwarder walk into a bar… Actually, they walked into our office. Separately. And they wanted

  • Millie Blackwell
    Millie Blackwell
5 min read
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