Sales & Marketing Articles

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Sales & Marketing Articles

Strategies for Introverts to Thrive in Sales Roles

Believe it or not, introverts have sales superpowers. Here’s how to wield them effectively in a sales role.

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales & Marketing Articles

More Than Money: The Power of Emotional Connection in Insurance and Financial Services

Emotional connection is more than a nice-to-have in the world of financial services and insurance — it’s a must.

  • Jamie from Showcase
    Jamie from Showcase
4 min read
Sales & Marketing Articles

Closing the Chasm: Better Handoffs From Marketing to Sales

You might be losing customers to the chasm between marketing and sales. Here’s what to do about it.

  • Jamie from Showcase
    Jamie from Showcase
4 min read
Sales & Marketing Articles

Technology in the Field: A Look at Agribusiness Tech Trends

Learn about big agtech trends — and find out how to sow the seeds of sales success in the field.

  • Jamie from Showcase
    Jamie from Showcase
4 min read
Sales Enablement

Shrink Your Sales Cycle With These Proven Strategies

Say goodbye to languishing leads and snail-paced deals as we explore sales cycle-shortening strategies.

  • Jamie from Showcase
    Jamie from Showcase
3 min read
Sales Enablement

The Sales Enablement Time Machine: A Modern Twist on Vintage Selling Techniques

Combine modern sales enablement tech with old-school selling strategies to make sales magic.

  • Jamie from Showcase
    Jamie from Showcase
4 min read
Sales & Marketing Articles

The Rise of the Analytical Sales Leader

Gain sales superpowers by nerding out on your sales team’s metrics.

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales & Marketing Articles

Why Retail Operations and Marketing Teams Should Take a Page Out of the Customer Support Playbook

Take your retail store to the next level with one of the keystones of high-quality customer support.

  • Jamie from Showcase
    Jamie from Showcase
3 min read
Inside Showcase Workshop

Field Training Unleashed: How Showcase Workshop Is Changing the Sales Training Landscape

Revolutionize sales training with Showcase Workshop, a hands-on, mobile-friendly alternative to traditional LMS. Boost reps' confidence, engagement, and performance with customized content and real-world practice.

  • Jamie from Showcase
    Jamie from Showcase
3 min read
Marketing Communications

How to Keep an Audience’s Attention on Your Online Presentation (Now That the World Has Gone Remote)

Discover the secrets to captivate your virtual audience in a world gone remote — and transform your online sales presentations.

  • Millie Blackwell
    Millie Blackwell
4 min read
Marketing Communications

Virtual Events Are Great — But Here’s Why There’s No Substitute for Live Events

In-person events rule. Here's why you should add them back into your sales and marketing mix.

  • Jamie from Showcase
    Jamie from Showcase
4 min read
Sales Enablement

Buyers Don’t Just Respond Better to Personalized Marketing and Sales — They Now Expect It

Discover how personalization can boost revenue and build stronger customer relationships -- and learn how to avoid common personalization mistakes.

  • Jamie from Showcase
    Jamie from Showcase
3 min read
Sales & Marketing Articles

The Psychology of Brand Consistency

Consistent branding builds awareness, leads to trust, and helps a brand stand out in a sea of content. Learn why consistency is a sales and marketing superpower.

  • Jamie from Showcase
    Jamie from Showcase
4 min read
Sales & Marketing Articles

How to Use ChatGPT to Write Your Sales Outreach Emails Faster

Improve your sales outreach emails with ChatGPT. In this article, you'll learn how to prompt the popular chatbot to write personalized sales outreach emails faster.

  • Millie Blackwell
    Millie Blackwell
8 min read
Sales Enablement

How Retailers Can Stay Agile as Customers Continue to Change

To say that the last three years have been weird would be an understatement. Yet while every industry was impacted by the pandemic and all that followed, retail was hit harder than most.

  • Millie Blackwell
    Millie Blackwell
3 min read
Sales Enablement

How to Reduce Seller Burnout and Motivate Your Reps

Nearly 90% of sellers are burned out, according to a new survey on seller motivation [https://www.gartner.com/en/sales/trends/seller-motivation] from Gartner. Industry analysts surveyed over 900 B2B salespeople, and

  • Millie Blackwell
    Millie Blackwell
3 min read
Sales Enablement

Gartner’s Latest Research on the Future of Sales

Given the last few years of disruption, predicting the behavior of buyers might feel like trying to anticipate which way a rugby ball is going to bounce. But experts have spotted a few

  • Millie Blackwell
    Millie Blackwell
4 min read
Marketing Communications

Email Open Rates Can’t Be Trusted — Track This Instead

Historically, email open rates have been one of the primary metrics companies use to measure lead engagement and attention. But recent changes in how privacy controls work, combined with ongoing issues of deliverability

  • Millie Blackwell
    Millie Blackwell
3 min read
Marketing Communications

5 CRMs for Modern Sales Teams

Predictions of “the future of work” have changed dramatically just about every day since the spring of 2020. One thing will never change in business, though — your ability to build and maintain relationships

  • Millie Blackwell
    Millie Blackwell
4 min read
Sales Enablement

Get more leads with a mail-to link

At Showcase, we want our users to have the best experience possible. In fact, we encourage customers to build interactive, user-friendly presentations that keep prospects and team members engaged. One way to do

  • Millie Blackwell
    Millie Blackwell
3 min read
Sales Presentations

5 Ways a Sales Enablement App Improves Medical Device Sales

5 Ways a Sales Enablement App Improves Medical Device Sales

  • Millie Blackwell
    Millie Blackwell
3 min read
Marketing Communications

Design a slide once and link to it from multiple places

Showcase presentations are designed to be interactive — a far cry from the linear slideshows of yore. You can create multiple links to the same slide, keeping your Editing screen streamlined and easy to manage. This will make updating your presentation a breeze!

  • Millie Blackwell
    Millie Blackwell
2 min read
Marketing Communications

Send presentation updates to your team straight from Showcase

When you update your presentations in Showcase, you (quite rightly) want to tell the world about it. Or, at least, your team. With our Email Users feature, Admins and Editors can send a single email to everyone with access to a specific presentation.

  • Millie Blackwell
    Millie Blackwell
2 min read
New Features

Stop swiping and start scrolling

With Showcase, you can create a simple linear presentation — like the PowerPoints you made in middle school — or a more interactive presentation that lets you jump to a different slide with the tap of a button.

  • Millie Blackwell
    Millie Blackwell
2 min read
New Features

How to share your best content from your... email signature?

Recently, one of our customers implemented our VIP Pass feature in such an ingenious way that we had to share it (pun intended).

  • Millie Blackwell
    Millie Blackwell
3 min read
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