Marketing Communications Do You Know How Your Sales Team Is Using Your Marketing Content? (You Might Have a Gap) Here at Showcase, we love data. In fact, geeking out on analytics is one of our favorite pastimes. #nerds And as digital marketing becomes ever more data-driven, we feel for those marketers who
Inside Showcase Workshop Tracking and Actioning Your Customer Feedback A research study published in the Harvard Business Review found that the act of just asking for customer feedback in itself is enough to keep customers from churning — even if they don't respond
Sales & Marketing Articles Are Meetings Killing Your Productivity? They Don’t Have To You can't run a business without meetings. But here at Showcase, we at least try to keep meetings to a minimum. Many of us came from the corporate world, and we know instinctively
Sales Presentations Going Paperless? Here Are 5 Steps for a Smooth Transition I’ve written before about all the great reasons to go paperless — in fact, preserving trees is a cause that’s very close to our hearts here at Showcase. Fortunately, technology is making
Sales Enablement The "Why" of Sales Enablement Technology With Showcase, your sales team can just … do their jobs. Which, you know, is surprisingly difficult when processes hobble them instead of enables them. We talk a lot about Sales Enablement and Showcase
Customer Examples and Case Studies Kiosk Mode: The Unsung Hero of Trade Shows and Events One of the best things about Showcase is just how portable it is! With Showcase’s ability to function totally offline, it really does mean you can take your device and your showcase
Sales & Marketing Articles Prospecting For The Long Run I’m a huge fan of the Showcase Wellshop Policy, and not ashamed to say it was a factor in my decision to join the Showcase team as VP of Sales and Business
Sales Enablement How to Improve Staff Training and Internal Communications for Bottom-Line Benefits Communication — it’s a beautiful thing. When it’s done well. When multiple departments and individuals coordinate their efforts, they operate more efficiently, save unnecessary effort, and maximize profits. Unfortunately, too many companies
Inside Showcase Workshop Showcase Reviews DocSend Spaces As you may or may not know, we here at Showcase have a real nice system for distributing documents and files in a sales context. It’s what we do, and we like
Sales & Marketing Articles 4 Steps to Selling Your Big Idea Presenting a new idea isn’t always easy. Whether you’re pitching a fresh idea to your own team, or a new product to a customer — it’s challenging to communicate a new
Marketing Communications What’s the Difference Between SharePoint and Showcase? “What’s the difference between SharePoint and Showcase Workshop?” It’s a question we get all too often. Though from our point of view, SharePoint and Showcase are two very different beasts, they
Sales Enablement Get the metaphorical ball rolling with your users in Showcase Remember back in the day in high school when your parents had to fork out the big bucks for a state of the art calculator? It made GRAPHS, it had a BIG SCREEN,
Sales & Marketing Articles What to Expect in Your First Sales Meeting With a Big Lead (Surprise! It’s Not a Sale) So you’ve landed your first meeting with a large or enterprise prospect. Congratulations! Now…don’t panic. The first meeting is certainly one of the areas you’re going to experience the
New Features, Release Notes & How-Tos Put on a Show(-case)! Getting your presentations on a big screen There are some questions we get asked a lot here at Showcase. "How did we ever live without this app??" "Why didn't we do this sooner?" "Can I
Customer Examples and Case Studies Design of the Month: Toll Group NZ January 2017. A new year. New challenges. New potential for growth. That's what Toll Group NZ thought - and they needed a new way of selling, too, in order to fully capitalise on
Sales & Marketing Articles The Secret Content Strategy of Top-Performing Sales Teams You might be wasting your budget on marketing and sales enablement content, without even realising it. Not that quality content isn’t incredibly valuable! In fact, top performing companies … Produce higher volumes of
Customer Examples and Case Studies Design of the Month: PartsTrader Will Cass doesn't muck around. And as Product Manager at PartsTrader, he knows that his reps can't muck around either. They only have a short window of time to introduce the PartsTrader proposition
Sales & Marketing Articles Using Technology to Make Sales Personal You can order your latte before you leave the house. You can reconnect with your high-school sweetheart without picking up the phone. You can even use an app to try on clothes before
Sales & Marketing Articles Hack My Pitch Up: Our 5½ Best Tips for Effective, Powerful Sales Presentations Apollo 11 – you know, the space rocket that went to the moon in 1969 – had a little computer on it called the Apollo Guidance Computer. (I say little; it still weighed 31.7kg.
Sales & Marketing Articles 7 Sales Fail Triggers As salespeople we tend to lean heavily on numbers. We know our mindset is important to our success – but the numbers are what we really focus on. Deal size, quota, time to close
Customer Examples and Case Studies Why Sales Jobs Aren’t Going to Disappear (Despite What You Hear) Let’s face it. For certain industries, face-to-face interaction is crucial for the business and for the customer. The auto industry is one of them. No matter how much information a customer has
Sales & Marketing Articles What Is Sales Enablement? (And Why Should You Care?) In my previous post The Missing Link Between Sales Enablement and the Sale, I pointed out that sales enablement isn’t just industry jargon anymore. It’s a critical discipline that marketing and
Sales & Marketing Articles Stop Shooting in the Dark: Use Data to Drive Your Sales Enablement It’s time to dispel a myth – and give you a little kick in the pants while I’m at it. The myth is this: As a small business, you don’t have
Sales & Marketing Articles The Missing Link Between Sales Enablement and the Sale Are You Placing Your Sales Reps on a Two-Legged Stool? What?! Bear with me... We like the Brainshark definition of sales enablement as “A systematic approach to increasing sales productivity, by supporting reps
Sales & Marketing Articles 10 Ways to Make More Sales With Your Mobile Device Mobile devices have revolutionized everything from making a phone call to finding a date. It’s no surprise that they have revolutionized sales, too. Top sales organizations know that mobile sales apps are
